Global Gala and Project Introduction A live AMA welcomed a global audience with enthusiastic greetings and high attendance. The host quickly outlined the agenda featuring marketing updates, miner technology, and investor-related topics. The event set an inclusive tone with participants tuning in from different time zones.
Defining Positioning Against Casper A comparison was drawn with the Casper project, acknowledging its impressive market cap and transaction speed achievements. The team regards Casper as a benchmark, while emphasizing their focus on being EVM compatible. This recognition motivates the project to catch up and differentiate its technological approach.
Introducing New Marketing Leadership Nick Fenberg was introduced as the incoming Chief Marketing Officer, bringing significant experience and fresh ideas. His arrival marks a meaningful change in business strategy and communications. The team anticipates rapid progress in marketing initiatives under his leadership.
Charting a Global Marketing Roadmap A comprehensive marketing vision was unveiled, emphasizing community growth and worldwide engagement. Objectives include enhancing brand awareness, integrating content, and aligning with the product development roadmap. The plan sets the stage for dynamic interactions and long-term project value.
Harnessing Community Events and Developer Hackathons The strategy focuses on leveraging global conferences, hackathons, and developer workshops to boost community participation. Plans include both virtual and in-person events that foster hands-on involvement. These initiatives aim to nurture deeper engagement through direct interaction with the network.
Leveraging High-Profile Partnerships for Brand Extension Strategic partnerships, such as the collaboration with a major football club, are being used to extend brand reach into mainstream experiences. Initiatives include immersive events, branded merchandise, and exclusive tours. This effort bridges the gap between blockchain technology and popular culture.
Learning from Event Sponsorship at ETH Denver Insights from a recent ETH Denver event shaped future ideas around interactive branding and competition-based engagement. Innovative touches like unique swag, branded drinks, and QR code activations drove participant involvement. These learnings inform a more effective approach to future event sponsorships.
Expanding into African Markets with Panel Discussions A series of panel discussions are planned to spark thought leadership within the African blockchain community. These events will bring together experts and community members to explore the platform's innovative edge. The initiative is designed to foster local networking and idea sharing.
Real-Time Engagement at ETH Canal in Panama An upcoming event in Panama will feature daily vlogs, live interviews, and behind-the-scenes insights. The immersive content strategy aims to provide real-time engagement with global blockchain leaders. It is set to capture the dynamic atmosphere of the event for broader community sharing.
Building Momentum Through Token 2049 and Dubai Showcases Major events in Dubai and Singapore are earmarked to amplify the project's visibility ahead of the token generation event. These high-profile appearances are tailored to deepen community connections and boost product credibility. The strategy seeks a synchronized impact across leading blockchain conferences.
Strategic Shift from Bonuses to Product-Centric Marketing A new approach was announced that moves away from excessive bonuses toward demonstrating product value and sustainability. Emphasis will shift toward engaging content, thought leadership, and solid community outreach. This strategy ensures that marketing efforts align with long-term project growth.
Innovative Mining with Proof-of-Engagement Devices The project introduced small mining devices that operate on a proof-of-engagement model instead of traditional consensus. These devices require daily activation, reinforcing user involvement in the network. Initial rewards are set to start at a fixed rate, with adjustments based on network difficulty over time.
Ensuring Miner Engagement through Daily Activation Mining devices are designed to necessitate daily user interaction, preventing continuous background operation. This model ensures that mining activity accurately reflects user engagement levels. The system automatically modulates rewards as more miners join the network.
Engineering Challenges and Prototype Adjustments Delays were experienced due to hardware manufacturing challenges, prompting a restart on the miner prototype. The team has revised the design and is collaborating with new partners to expedite engineering. Despite setbacks, efforts are focused on achieving reliable and functional prototypes.
Reconfiguring Advanced Miner Production Amid Cost Surges Plans for advanced miner models met unexpected cost increases and unavailability issues. This led to a decisive switch to an alternative, more reliable manufacturer with assured specifications. The change has reset development timelines, underscoring the complexities of hardware production.
Upgrading the Test Network for Transparent Interactions A transition from an internal alpha to a more user-focused beta test network marks a significant technological update. The new network resets all token balances and smart contracts, encouraging fresh installations by node operators. Enhanced documentation and explorer improvements are key features of this upgrade.
Testing Final Launch Process with Airdropped Tokens A controlled airdrop of 10,000 tokens per investor is implemented to simulate the upcoming token generation event. This exercise tests the smart contract mechanisms and overall launch process. Additionally, performance incentives reward active miners and large wallet holders.
Appreciation for Early Investors Through Bonus Adjustments A revised bonus scheme awards investors with a 150% bonus on token purchases as a token of appreciation. The new structure simplifies previous models while ensuring fair treatment for early backers. This approach acknowledges initial risk taken by investors and reinforces their commitment.
Transitioning from High Bonuses to Long-Term Sustainability The policy will phase out large bonus incentives following the test network, shifting focus to intrinsic product value. Future rewards will center on sustainable engagement through community initiatives and practical incentives. Measures such as exclusive merchandise and integrated financial tools support this transition.
Refined Vesting and Lockup Schedules for Token Stability A structured vesting schedule is established where pre-sale tokens release 40% at launch followed by monthly distributions. Bonus and miner-earned tokens will have extended lockup periods to mitigate market pressure. Options for early vesting are being considered to balance investor needs with long-term sustainability.
Integrating Crypto Dynamics with a Branded Credit Card Plans are underway to launch a crypto-linked credit card that simplifies everyday spending via Apple Pay integration. The solution offers tiered spending limits based on token holdings and aims to merge digital assets with practical financial tools. Despite regulatory and technical hurdles, multiple vendor partnerships increase the prospect of a robust rollout.
Interactive Q&A: Addressing Key Community Concerns A comprehensive Q&A session clarified issues related to testnet token legitimacy, daily miner activations, and staking nuances. Details were shared on exchange listings, NFT future plans, and streamlined support systems. The interactive discussion reinforced transparency and commitment to meeting community expectations while outlining forthcoming technical and marketing milestones.