Introduction
00:00:00Dealing with Interruptions The narrator describes how his girlfriend's interruptions can be frustrating, but he ultimately appreciates them because they are the problems he has chosen to solve. He emphasizes that escaping problems is like trying to escape reality and discusses the importance of choosing which problems to solve.
Benefits of Making Money The benefits of making money include freedom from a 9-5 job, providing for family members, protecting loved ones from harm or discomfort, gaining power and autonomy in life choices. The speaker encourages viewers to focus on the guide by emphasizing its relevance for those who are broke as well as those looking to scale their business operations.
Step 1: A More Powerful Money Mindset
00:05:13The Power of Money Mindset Making money is a priority for most people, but many never fulfill this goal. The traditional approach to making money leads to disappointment and unfulfilled desires. A more powerful mindset involves not obsessing over materialistic desires and valuing clarity of mind.
Reassessing Financial Goals Most people pursue the same flashy cars, fame, and wealth without realizing that these pursuits may not lead to true fulfillment. Starting with a less materialistic mindset can actually lead to greater financial success in the long run.
Living Simply for Long-Term Success Living a low-expense life reduces pressure and allows for better decision-making in business or career endeavors. Sacrificing short-term desires can pave the way for future financial abundance.
'Need vs Want' Mentality Shift 'Destroying' materialistic desires by reevaluating what one truly needs versus wants creates mental strength and resilience against societal pressures towards consumerism.
Redefining Success Beyond Material Wealth Success should be defined by freedom from needing excessive wealth rather than acquiring status symbols or external validation through possessions.
Understanding Purpose Over Profit 'Purpose-driven living', as exemplified by successful entrepreneurs who live simple lives, emphasizes meaningful contributions over accumulating extravagant possessions.
Step 2: What You Can Do For Money
00:42:20The Fisherman's Simple Life Imagine a fisherman in the 18th or 17th century, enjoying his simple life of fishing to provide for his family. However, when the Industrial Revolution starts and pollution affects the sea, he is forced to work in a factory instead.
Choosing Between Money and Quality of Life Many people spend their days working on tasks that don't contribute to their quality of life. The key is finding a task that brings fulfillment and aligns with your purpose rather than just chasing money.
Discovering Your Flow State Task 'Flow State' refers to doing a task that feels enjoyable and productive without any thoughts. Finding this task can lead you towards mastery over decades, ultimately resulting in more financial success than constantly switching business models.
Prioritizing Purpose Over Material Success 'Flow State' tasks may not always be highly profitable immediately but mastering them over time leads to high income compared to jumping between unprofitable businesses. Choosing purpose over material success leads men towards genuine fulfillment.
Embracing Long-Term Fulfillment Following one's 'Flow State' task for decades eventually results in significant financial rewards as market trends change; prioritizing personal fulfillment ensures long-term satisfaction regardless of immediate monetary gains.
ACTIONABLE STEP
01:02:44The actionable step is to share the video with young guys and figure out your 'Flow State' task. This involves watching the 'Flow State Focus full guide' on the channel to identify a task that puts you into a beautifully present mode without any thoughts. Knowing this allows you to focus all in on it, providing stability and consistency.
Step 3: Who You’re Going To Sell To
01:03:25Identifying Your Market The purpose of a business is to achieve something, using money as fuel. Business and a car are similar in this aspect. The wrong mindset about business leads to staying broke; the focus should be on achieving impact rather than just making money.
Defining Your Mission and Audience Business is about achieving some kind of mission or cause, helping specific people with their problems. It's important to identify who you want to help and what impact you want your business to create.
Choosing Your Market 'Choose one market that genuinely means a lot for you.' Focus on helping people whose problems resonate with your own experiences or values. Don't underestimate the spending power of young customers; they have enough money if they value your product/service.
Customer Avatar: Understanding Your Ideal Customer 'Construct an understanding of the dream perfect person that you're trying to help.' Personalize your message by creating a customer avatar - an ideal representation of the person who would benefit from what you offer.
ACTIONABLE STEP
01:18:40Creating Your Dream Avatar The actionable step is to create a detailed customer avatar, including their thoughts, desires, fears, habits, and goals. By focusing on this one imaginary person as the target audience for your business or product marketing strategy, you can effectively tailor your message and content to resonate with them.
Getting to Know Your Avatar To stand out from potential competition and make significant profits in the future, it's essential to go above and beyond in understanding your dream avatar. This involves speaking with people who match the avatar profile for constant feedback and even journaling as if you are that person. Additionally, engaging in one-to-one video calls regularly can further enhance your understanding of the target audience.
Step 4: Creating Your Product
01:25:54Creating Your Product In this chapter, we focus on creating a product that is 10 times better than your competitors. We identify the dream outcome of our target audience and list every single problem they may face in achieving it.
Understanding Dream Avatar We define the dream avatar - the person we want to help. This involves understanding their dream outcome and identifying all problems they may encounter along the way.
Solving Problems with Solutions Here, we discuss how entrepreneurship equals solutions. We emphasize solving each problem by providing information, education, physical products or services as potential solutions.
'Do It Yourself' (DIY) Approach This section explores DIY approach where customers are provided with knowledge but need to implement it themselves. The scalability is high but charges are lower compared to other approaches.
'Done With You' (DWY) Approach The DWY approach involves interactive components such as weekly check-ins and messaging for support which allows for higher charges due to increased involvement from you.
'Done For You' (DFY) Approach The DFY approach requires taking control of situations without involving clients much in implementation; however, charging significantly more due to doing most work for them.
ACTIONABLE STEP
01:52:45Creating a Massive Solutions List Create an extensive list of solutions to address every problem your dream customer may encounter on their journey to achieving results. This includes educational videos, live calls, text support, templates, and workout routines.
Trimming and Evaluating the Solutions Review the massive list of solutions and eliminate any that are not practical or valuable for your dream customer. Focus on high-value solutions that can be replicated for many customers with minimal effort.
Leveraging Clever Marketing Tricks Bundle the remaining solutions into separate parts using catchy names like 'Seven Steps to Fat Loss' or 'Healthy Eating for Noobs.' This creates a professional image and increases perceived value in preparation for sales page creation.
Selling the Solution Package 'Sell' the comprehensive package as a solution rather than individual products. Emphasize solving long-standing problems with a unique system while highlighting its worth compared to years of struggle. This approach allows flexible pricing based on perceived value.'
Step 5: Enhancing Your Product
02:04:35Enhancing Your Product In the video game RuneScape, the speaker explains how enhancing a product can increase its value. He uses an example of a sword in the game becoming more powerful and how it affects demand and price. The concept is to make your package better to create more demand and raise prices.
Supply and Demand The speaker discusses supply and demand using the example of scarcity in a video game item. Lowering supply increases rarity, which raises price. He suggests applying scarcity tactics by limiting quantity available based on capacity for personalized service or interactive components.
Urgency, Guarantees, Refunds The speaker emphasizes urgency as another way to enhance packages through time-limited offers or deadlines for purchase at lower prices. Additionally, he recommends offering guarantees such as refunds within 7-14 days to reassure customers about getting value from their purchase.
ACTIONABLE STEP
02:12:47The actionable step for increasing sales involves adding scarcity, urgency, guarantees, and improving the product to boost demand. Consider enhancing bonuses and making improvements similar to how game developers update patch notes.
Step 6: Charge High Prices And Make It Worth It
02:13:24Pricing Strategy Beginners often base their pricing on competitors' rates, undercutting them in hopes of making sales. However, successful entrepreneurs focus on the value of solving the customer's problem and price accordingly.
Self-Image and Pricing Your self-image influences how you price your product. Overconfidence or lack of belief can hinder progress. Deep psychological wounds and beliefs about yourself affect your pricing decisions.
Charging High Prices Charging higher prices leads to better motivation for both seller and buyer. It creates a positive feedback loop where increased investment results in better outcomes for customers.
Customer Quality Higher prices attract better quality customers who are more invested in the product, leading to improved results.
Handling Haters 'Haters' may criticize high-priced products but focusing on loyal fans who see value is key. Anticipating negative comments helps prepare mentally for handling criticism effectively.
Step 7: Getting Customers
02:35:03Getting Customers To get customers, there are four ways: warm outreach (messaging people you know), cold outreach (messaging strangers), paid ads, and posting free content. Posting free content to build an audience is the best way for young entrepreneurs. Choose a social media platform based on whether you prefer speaking or writing.
Choosing Social Media Platform Choose a social media platform based on your preference for speaking or writing. For speakers: podcasts, YouTube; writers: Twitter. Post on the platform where you spend most of your time consuming content.
Leveling Up Speaking or Writing Skill The highest ROI activity in business is leveling up either the skill of speaking or writing because it leverages social media effectively. Invest in coaching and resources to improve these skills.
Creating Valuable Content 'Give away the secrets' by creating super helpful videos aimed at solving problems for dream customers without holding anything back. Focus on providing valuable knowledge that genuinely helps people achieve results.
Building Trust Through Content By giving away valuable advice through content, viewers will trust and appreciate it which can lead them to consider purchasing products from you when they need extra help implementing what they've learned.
Selling Implementation 'Sell implementation' - offer additional guidance through paid programs after giving away valuable education for free as 95% of viewers won't take action unless guided further.
ACTIONABLE STEP
02:59:55Decide whether to be a speaker or a writer for social media content. Choose between video (YouTube) or audio (Spotify podcasts) for speaking, and writing tweets, blogs, etc., for keyboard-based content. Make the decision now without hesitation and go all in on one type of content.
Step 8: How To Sell
03:01:16Mastering the Skill of Sales Sales is about destroying someone else's limiting beliefs and objections about your product. Setting up a video calling system using software like Calendly allows people to book calls with you. The sales approach should be softer, focusing on taking an interest in the customer and hyping up the dream results.
The Art of Selling During a sales call, take an interest in the customer's goals and problems, teach them something valuable related to your niche, then hype up how good their dream result will be. Share personal experiences or success stories to make it relatable for them. Offer your package with confidence but without being pushy.
Closing the Sale After presenting your package and its benefits, some customers may object due to cost or skepticism while others may immediately agree. Send them a payment link after closing the deal through Stripe payment system which takes around one to two percent from each transaction.
ACTIONABLE STEP
03:09:29Take the actionable step of setting up your calendly booking page and stripe payment link. Add the calendly link to your social media profiles and mention it in every video to attract clients looking for their dream results.
Step 9: More. Better. New.
03:10:19Achieving Success Through Focus Many beginners in business make the mistake of constantly seeking new business models and ideas, leading to a lack of progress. The key is to focus on doing more and better with what you already have before trying something new. By offering more value, such as increasing service frequency or content volume, you can achieve greater results without needing a completely new approach.
Maximizing Value for Customers To increase sales and customer satisfaction, it's essential to offer more valuable services by adding extra benefits like additional calls or enhanced course materials. Improving existing elements of your package through higher quality content and refining sales techniques will also contribute significantly to success.
The Adonis School Community Adonis School provides education in entrepreneurship, money management, fitness, relationships etc., along with a supportive community where members hold each other accountable. It offers extensive lectures on various topics delivered by teachers hired specifically for this purpose.
Step 12: Spending Money
03:18:23Spending Money for Freedom and Growth Investing in spending money to achieve financial freedom, status, and the ability to invest in personal growth. Avoiding wasteful spending on low-quality status symbols.
Five Levels of Spending Money Exploring five levels of spending money: material objects for status, travel experiences, freeing loved ones from financial stress, learning new skills with a teacher or coach's guidance, and investing in health improvement products.
Material Objects for Status 'Status' purchases like cars and branded clothing may provide validation but are often driven by insecurity rather than genuine desire. Intelligent people do not validate others based on material possessions; true fulfillment comes from within.
Travel Experiences vs Material Possessions 'Experiential purchases such as travel can lead to valuable life lessons that outweigh the satisfaction gained from buying material items. However, traveling solely for novelty or escapism is deemed unproductive.
Learning Skills with One-to-One Coaching The most effective way to learn new skills is through one-to-one coaching which accelerates learning progress significantly compared to self-learning methods.
Step 14: And Now You Realise The Truth
04:08:11Prioritize Purpose Over Money The pursuit of money can lead to wasted years and a lack of fulfillment. Prioritizing purpose, impact, contribution, and personal growth is more valuable than just making money. It's important not to sacrifice your purpose for the sake of accumulating wealth.
Achieve Financial Freedom with Purpose Financial success should be pursued while prioritizing one's true purpose in life. The real quality of life comes from spiritual values like mindfulness, gratitude, love, and community rather than just monetary gains. Encourages sharing this wisdom with others who may benefit from it.