02 Why is SEO Important
00:00:00Organic Search Drives Sustainable Growth and Conversions Search is the primary driver in a tech‑driven market, making SEO essential beyond social channels. The mandate is to audit the WordPress site, refine setup and content, and implement changes directly to grow qualified traffic and conversion rates. Success is measured by expanding first‑page keyword coverage while balancing top‑of‑funnel head terms with high‑intent long‑tail queries. Execution aligns with Google Webmaster guidelines while acknowledging Bing as the second‑largest search engine, all geared toward a long‑term working relationship.
Keyword Strategy Balances Intent, Difficulty, and Opportunity Target non‑branded queries, prefer long‑tail terms when difficulty is high, and aim for positions 1–3 rather than settling for page two. Prioritize by volume, competitiveness, and intent across topics like best desserts in Las Vegas, emergency electrician Dublin, recipes for dogs, and best cat food by year or condition. Apply the Keyword Golden Ratio by comparing allintitle results to search volume to surface under‑served opportunities. Map terms to the right asset type—service, e‑commerce, or blog—avoiding overly difficult head terms unless necessary.
Instrumentation First—Analytics, Search Console, and Tracking Set up Google Analytics, install the tracking code sitewide in WordPress via a header/footer manager, and enable enhanced measurement. Verify Search Console, submit sitemaps, and monitor queries, CTR, and indexing to catch non‑indexed URLs and 404s early. Compare periods to understand users, new users, sessions, and review speed reports to prioritize fixes. Keep properties current as Universal Analytics sunsets and ensure data collection is active across devices.
Technical Hygiene—HTTPS, Indexability, and Error Remediation Enforce HTTPS with valid certificates, confirm secure connections, and remove any “discourage indexing” settings on staging or live sites. Generate robots.txt and sitemaps, submit them, and resolve crawl issues that block indexing. Replace 404s and 5xx errors with proper 301 redirects, eliminate redirect chains and loops, and fix markup errors. Strengthen internal linking and page performance to preserve crawl budget and discoverability.
On‑Page Structure, Content Quality, and URL Mapping Assign primary keywords to specific URLs, craft distinct meta titles and descriptions, and avoid duplicates across pages. Use one H1 per page with clear H2/H3 hierarchy, lift thin word counts, and repair broken images to reinforce relevance. Reduce low text‑to‑HTML ratios by trimming code bloat and surfacing meaningful copy for users and crawlers. Build topical clusters such as CBD for muscle spasms, supplements for focus, and sleep gummies, alongside city‑level service pages like electrician Dublin 1–3.
Local SEO Wins Through Consistent Citations and NAP Create and repair citations in high‑quality U.S. and niche directories while keeping name, address, phone, website, and social links consistent. Complete categories, hours, payment types, and descriptions, as in a dog daycare listing with precise service times and location details. Organize submissions by national and industry buckets, and keep credentials ready to update or reclaim entries. Treat citation building as ongoing work to support local rankings and long‑term engagements.
Earned Links via Broken Links, Resources, Mentions, PR, and Skyscrapers Replace dead links with stronger resources, pursue resource‑page placements, and convert brand mentions into live links. Pitch journalists via HARO and SourceBottle and distribute news through online PR portals, supplemented by video, audio, and document submissions. Explore membership backlinks and targeted Facebook group exchanges while prioritizing white‑hat tactics over risky PBNs. Benchmark competitors with backlink gap analysis, weigh quality via DA/DR and outbound context, and balance dofollow with useful nofollow exposure.