What is Public Relations?

Defining Public Relations Public relations is about managing your image and telling your story to build relationships with real people. It involves strategic communication processes that aim to create mutually beneficial relationships between organizations and the public. PR professionals work on client development, business development, and executing tactics for media coverage.

Employee Relations in PR Employee or internal public relations focuses on making the organization a place where employees are happy to work. Engaged employees contribute positively to an organization's success while disengaged ones cost billions of dollars annually. Skills such as basic reading and writing are crucial for success in this field.

PRSA defines community relations specialists as those implementing community outreach programs to positively promote the organization's image. This role is crucial in various industries, such as mining and disaster relief.

Community relations and public attention play a crucial role in public relations campaigns and politics. The example of Alicia Keys' involvement in advocating for Universal child care highlights the impact of popular attention on political agendas.

In government relations, the focus is on taking an organization's message to the government. It involves advocating to Congress by meeting with staff and members directly, discussing issues that affect the organization.

Media relations is crucial for maintaining an open relationship with the community and effectively communicating messages through traditional and new media. It plays a vital role in law enforcement agencies, successful crime prevention initiatives, and launching products at large events.