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Small Channels: Do THIS and the Algorithm Will LOVE You!

How to get on the "good side" of the algorithm

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"If it feels like the YouTube algorithm is ignoring your smaller YouTube channel, that might be because it actually is. But there is a simple way to address this." Todd, an expert at YouTube and friend of Mr. Beast, shares five unique insights about the algorithm. Follow these tips in order to grow your small channel into a big one.

Who the YouTube algorithm actually serves

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- The algorithm's main job is to serve the user when they show up. - Creators often misunderstand this and think that YouTube pushes their videos out to viewers. - In reality, recommendations and search results are pulled by viewers.

How to get YOUR video to show up on YouTube

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- To ensure your video shows up on YouTube, you need to focus on getting into someone's watch history. - The watch history is a crucial signal that helps the algorithm determine what videos viewers might want to watch next.

How to grow on YouTube from ZERO views

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- When starting with zero views, the algorithm relies more on metadata like title and description. - Search is an important way to attract new viewers when you have no behavioral data.

Picking the RIGHT YouTube niche

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- Instead of competing in highly saturated niches, creators should focus on finding a niche that is not already being served by many other videos. - Analyze what viewers are currently seeing and identify where you can produce better content than what's already available. - Success on YouTube depends on creating videos that can compete with existing competition. - It is important for creators to be strategic and thoughtful when selecting a niche.

How to ALWAYS get recommended on YouTube

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Promote Your Content Outside of YouTube - Identify other platforms where your content might be relevant, such as Facebook groups or Discord servers. - Seed your video in these places to generate initial watch history and signal. - Be selective and share your videos only in communities that are interested in the topic. - Avoid spamming links everywhere, as relevance is key.

"Don't Buy Cats" - The Real Advice for Aspiring YouTubers - Todd debunks the myth that you should rely solely on YouTube for promotion. - Instead, he advises sharing videos outside of YouTube to reach a wider audience at the beginning of your journey. - This helps give a nudge to the algorithm by generating more views from ideal viewers with similar interests. The algorithm can then take over and recommend it further.

Be Selective with Strategies While there are valid strategies for growing on YouTube, one strategy not recommended is chasing trends blindly without considering your own passions or expertise.