The Power of Bottled Water Explores the competitive dynamics and marketing strategies behind bottled water giants Nestle and Danone, revealing how big business creates demand for a product that is readily available for free.
Breakfast Cereal: A Marketing Miracle Investigates the history, processing, advertising, and impact of breakfast cereal on modern-day eating habits. It highlights the influence of television advertising in promoting sales and shaping consumer behavior.
Yoghurt's Transformation into Super Food Traces yoghurt's journey from a simple dessert to a high-nutrition superfood marketed as functional food. It showcases how basic commodities like milk are transformed through processing, packaging, and marketing to create multi-billion dollar industries.