Intro
00:00:00LinkedIn Lead Generation Process This video explains the multi-million-dollar end-to-end LinkedIn lead generation process. It covers how LinkedIn and its algorithm have changed, why many people are not successful on the platform anymore, and introduces a recommended software for sending messages. The chapter also provides guidance on identifying qualified leads to avoid wasting invites and messages.
"Scaling with Systems" Company Background "Scaling with Systems" is introduced as a company that has generated over $100 million in online sales for their clients through LinkedIn messaging and outbound campaigns. The speaker emphasizes that this video will provide up-to-date information due to recent changes happening on the platform.
Outbound Funnel Illustration The chapter presents a graphic illustrating an outbound funnel without further details provided in the subtitles.
4 Main Steps Outbound Funnel
00:01:33The outbound funnel consists of four main steps: audience, messaging, discovery call, and demonstration call. This video will focus on the audience and messaging. It is important to have a well-defined sales process for successful conversions.
How To Find & Know Your Target Audience In LinkedIn
00:02:02Importance of Finding the Right Target Audience Finding and knowing your target audience in LinkedIn is crucial as it impacts every aspect of your marketing strategy. If you start with the wrong audience, your messaging won't resonate, discovery calls will be unqualified, and closing deals will be challenging. It's important to spend time identifying the right audience from the beginning.
Changes in LinkedIn Rules "LinkedIn has implemented new rules that limit message sending to less than 100 per week. To make each message count, we need to ensure that we are targeting people who are most likely to respond and become our clients."
Using LinkedIn Sales Navigator "The easiest way on LinkedIn to ensure you
How To Use LinkedIn Sales Navigator
00:03:18Using LinkedIn Sales Navigator LinkedIn Sales Navigator offers a free trial for 30 days, followed by a monthly subscription of $79. It is worth the investment as it allows you to target qualified leads and increase your chances of success. To create a lead list, use lead filters to narrow down your search based on criteria such as geography, company headcount, job title, and industry.
Creating Targeted Lead Lists "Lead Filters" in LinkedIn Sales Navigator help you create targeted lead lists for message sending. Start with broad filters like geography (e.g., North America) but then get more specific by filtering based on factors like company headcount (e.g., 1-10 employees), current job title (e.g., CEO), years working in their current business (e.g., 3-5 years), and industry (e.g., advertising). Exclude people you've already messaged or interacted with before saving the search results.
How To Use & Set Up Dripify Software For LinkedIn Messaging
00:09:20Setting Up Dripify Account Dripify is the best LinkedIn sending software. Sign up and set up your account for sending campaigns. There's a risk of getting flagged by LinkedIn, but it hasn't happened to us. Get the advanced plan for activity control and team management.
Creating a Campaign Template - Set limits and activity control in settings - Send messages during business hours - Create a sequence template with actions like viewing profiles, sending connection requests, endorsing skills - Personalize connection message with simple text
Setting Up Dripify Software for LinkedIn Messaging The video explains how to set up and use Dripify software for LinkedIn messaging. It recommends keeping the invite message simple and personalizing it based on location. If the invitation is accepted, a follow-up message can be sent after one day. If not accepted, it is advised to withdraw the request to avoid issues with LinkedIn.
Creating an Effective Campaign - The video suggests creating a messaging template that includes personalization, transformation statement, interest reversal, social proof, and call-to-action. - After sending the initial message in response to an accepted invitation, - Viewing their profile - Following them are recommended as reminders of your previous interaction. - To launch a campaign using Dripify software: - Add leads from Sales Navigator - Select or create a sequence template - Give the campaign a name (preferably lead-specific) - Exclude duplicate leads from other campaigns if applicable