Strategy 2026 Vision The strategy aims to create a more client-centric and human-centric model, focusing on qualitative growth through deeper communication with customers. The Prime subscription service has been expanded to offer a wider range of services and customized subscriptions. Online channels play a significant role in sales, with over 80% of prime subscriptions sold online.
Digital Channels Expansion Sberbank's digital channels have seen substantial growth, with the Sparbank online application having over 81 million clients using it at least once a month. Spare ID is now used by 68 million customers for identification purposes both within Sber ecosystem and beyond. The expansion of applications is driven by customer needs for convenient sign-in processes.
Innovative Payment Services Sberbank introduced various innovative payment services including QR code technology, biometric payment service (using facial recognition), dynamic card design options, contactless payments methods such as Apple Pay and Google Pay integration. These advancements aim to provide user-friendly experiences while ensuring secure transactions.
Customer-Centric Financial Services 'Spur pay' was integrated into cash desks at partner companies like Tinkoff Bank; this technological development reflects Sberbank's commitment to industry-wide progress rather than just individual gain.'AI-driven tools are set to revolutionize customer interaction by providing personal financial management assistance across multiple areas such as finance, career building health care education etc., aiming towards holistic support for everyday tasks.'