Unlocking Secrets of Success Secrets of success and the ability to find solutions. Development is a strong point, especially in adapting to any vertical.
Adapting to Any Market The capability to track things live and adapt them for almost any vertical market. Entering both markets: greetings from Limassol, Cyprus with great weather and views!
Eli Vaksman talks about his journey from being a company director in Canada to joining an affiliate marketing company that deals with traffic arbitrage and CRM solutions. He shares how he was approached for help due to his experience in scaling companies across different industries.
Starting to learn about arbitration from scratch was a significant journey, involving experiences in Cyprus and Canada. Joining the company required adapting to the narrow field of arbitration, despite having experience in scaling companies.
The speaker discusses two different products, with the main focus on a partner platform for affiliate programs. They aim to understand the gambling industry and develop features based on feedback from partners.
IREV works with various verticals, including gambling and finance. They have the flexibility to adapt their system to different verticals, making them loyal to every client. They can work directly with large clients and adjust their system according to demand.
Understanding the target audience and working with clients to discuss product features. Providing access to affiliate statistics, real-time tracking of data, and innovation within a new company.
Discussing competition and market focus on companies like Kitara and Binom. Exploring how these companies are not direct competitors, but rather operate in different areas such as affiliate marketing.
Having a manual is excellent for clients, as it helps them understand how to track and use the company's services. Many casino operators are familiar with industry practices, but new clients may need guidance in understanding the industry and our technology.
IREV currently has a team of around 60 people, and they have the ability to solve problems for their clients effectively.
IREV primarily operates in the remote Ugu market, focusing on Europe, CIS countries, and Chinese markets. Many companies in these regions are shifting their focus to Asia. Working with Asian companies presents language and cultural challenges.
Obtaining Customer Feedback We receive feedback from clients through various channels, including direct communication and support. This feedback is processed to understand any issues or successes in our work with them. We have strong technical team members who are skilled at interpreting and acting on the received feedback.
Adapting to Changing Technological Landscape As the world changes, we focus on being adaptable under any conditions by developing flexible technological solutions using artificial intelligence and partner programs. Researching new technologies helps us stay ahead of industry developments.
Valuable Features for Your Company Discussing the useful features for your target audience, such as Smart Links and Anti-fraud systems. Emphasizing the importance of adapting to changes and strong technical development within the company.
Customized Security Features Highlighting specific security features tailored to ensure operational safety, including custom user permissions for affiliate managers. Stressing the significance of aligning operations with client needs.
The speaker talks about a unique internal development that has no analogs in the market, providing flexibility and convenience. They emphasize their ability to change even different domains and engage in various integrations with companies.
Working with IREV has its pros and cons. Some difficulties may arise due to outdated technology or licensing limitations, especially when working with certain countries or casinos. However, the team is capable of finding solutions and overcoming these challenges to maintain client satisfaction.
Trial Period and Technical Solutions The trial period allows for testing technical solutions and subscription to the platform. The support team provides a 2-week standard trial, with the possibility of extending it based on individual needs. Support managers assist in onboarding by explaining how the platform works through Skype or Zoom calls.
Support Management and Onboarding Process A dedicated support manager is assigned to each company, available from 9:30 am to midnight. They help with onboarding, providing guides, videos, and explanations via Skype or Zoom calls.
Strategic Entry into Public Space The company's product is new and unique, and the entry into the public space is a strategic move. The decision to start marketing now stems from previous market preparation in various verticals.
Transition to Large-Scale Marketing Previously, most clients came through word of mouth due to the excellent service provided by the company. Now, with a well-established product and team structure, it's time for large-scale marketing targeting diverse companies on a significant scale.
Networking Strategy and Conference Selection IREV representatives attend various conferences to network and promote their strategies. They used to focus on personal communication rather than advertising, but now they are ready for the market. Their approach involves attending large-scale, reputable conferences with a targeted audience.
Global Conference Attendance In the past two years, IREV has intensively attended numerous global conferences in America and Europe across different verticals. Currently, their focus is on upcoming GB conference in Malta next month followed by potential events in Thailand at year-end. The company values quality over quantity when it comes to choosing productive conferences like Affiliate World and Sigma.
Media exposure is a great way to attract valuable specialists. Various vacancies are available, mainly for developers, product managers, support staff, and marketing professionals. The company's technological work and potential future opportunities make it an attractive option for talented individuals.
We have a flexible work schedule that allows employees to work remotely. This has become popular even after the pandemic, with most of our 60+ employees working remotely. For open positions in Cyprus, office visits are required due to our great office environment.
Company Events and Social Life The company plans various interesting events for employees, such as renting a villa in Cyprus or hosting Happy Hour every Friday. They also consider organizing activities for partners and clients to build informal relationships.
Employee Feedback and Talent Acquisition The company values employee feedback, especially from the perspective of talent acquisition. The CEO emphasizes the importance of hiring people who fit well with the company culture while also being appealing to potential hires.
Bonus for IREV website The company AV offers a bonus to viewers who want to try working with them. They provide free support for Enterprise clients in the first month, which is usually worth around $700.
Interview with Eli from AV Company Eli talks about what AV is and the offline locations where their clients can be found. He also mentions that IRF company has left a pleasant bonus for viewers, details of which are available in the video description.