в гостях Юлия Ивлиева.
00:00:00Yuliya Ivlieva reveals her secret to monetizing her superpower on exclusive courses. She discusses being watched endlessly and the concept of a show.
Почему смотрят Юлию Ивлиеву?
00:00:53Yuliya Ivlieva's show is extraordinary and captivating because it allows people to see themselves, evoke emotions, and experience wonder and magic through the expertly crafted format.
Как появилось шоу "Метод"?
00:01:54The Origin of the Show 'Metod' The show 'Metod' originated from a conversation where the speaker expressed skepticism about psychological shows and their unconventional approach. The speaker discussed personal experiences, professional filming, and doubts about the effectiveness of such shows.
Impact of Watching 'Metod' 'Watching Metod had a profound impact on viewers, causing discomfort and disbelief due to its unusual content. Despite initial skepticism, people found themselves captivated by the unique presentation style.'
История старта Юлии Ивлиевой.
00:04:31Unexpected Wealth Yulia wanted to buy a car before New Year but lacked the funds. She applied for a loan and within 3 days, she received an unexpected sum of 15 million which made her rethink her financial plans.
Strategic Advertising Investment With the sudden wealth, Yulia decided to invest in advertising on various platforms including Instagram and Telegram. She also engaged with YouTubers, podcast hosts, and interviewees to promote her brand even before starting production.
Главная суперспособность.
00:08:56Journey of Monetizing Superpower The speaker discusses her journey from starting with zero to monetizing her superpower, which involved working in television and sales for a major company. She gained expertise in TV advertising and financial management before transitioning to building a personal brand on Instagram.
Creating an Unconventional Personal Brand She explains the combination of psychology, esoterics, material wealth, and financial expertise that led her to develop the idea of creating a personal brand on Instagram. This involved experimenting with various free promotion methods before finding success through unconventional means.
Место психологии в жизни.
00:13:24The Role of Psychology in My Life As a social media specialist, I initially focused on professional development. However, I later found my place when I started creating content for people and analyzing it. This led to live broadcasts on Instagram where viewers connected with me and shared personal stories.
Revealing Personal Struggles Through Live Broadcasts During one broadcast, a woman opened up about her husband's alcoholism without realizing that her identity was not as hidden as she thought. This incident prompted me to warn viewers about the potential exposure of their private lives during live broadcasts.
Легко ли быть медийным психологом?
00:16:31The Deception of Media Popularity The video discusses the deceptive nature of media popularity and social networks, questioning its relevance to all specialists. It highlights the unexpected danger posed by widespread viewership and new audience perceptions.
Misconceptions About Psychologists It reveals misconceptions about psychologists, including a fraudulent individual posing as a psychologist within the community. The discussion challenges traditional views on psychology and human behavior.
Uncovering Bot Activity in Social Media Promotion This chapter uncovers bot activity in social media promotion, particularly on YouTube channels. It exposes tactics used to artificially inflate views and comments through purchased services, shedding light on misleading marketing strategies.
Всем ли экспертам стоит выходить в публичное поле?
00:22:40Experts should consider entering the public arena to gain recognition and feedback. It requires a certain mindset and readiness for visible scrutiny, including comments and opinions about oneself. Authenticity is crucial in contrast to scripted performances.
Почему количество подписчиков на разных площадках разная?
00:24:02Variation in Social Media Subscribers The number of subscribers varies across different platforms due to the diverse audience and content. Experts with large followings on other social media platforms may struggle to gain traction on YouTube, where their videos receive significantly fewer views.
Influence of Content Diversity and Engagement Content creators who engage actively with live events, series, or shows tend to have a more active following. The level of engagement between different social media channels can vary widely based on factors such as language barriers and cultural differences.
Monetization Strategies for Social Media Platforms Social media algorithms prioritize user engagement by rewarding longer viewing times with higher earnings for the platform owner. Additionally, content diversity is crucial for maximizing revenue through ad monetization models like Instagram's funnel approach versus YouTube's video-based model.
Секрет из платного курса Юлии.
00:30:07Monetization Secret from Paid Courses The speaker shares a secret about monetizing content by analyzing user behavior in an online movie theater. Users' viewing depth and duration are crucial for effective monetization strategies.
Creating Valuable Free Content The speaker emphasizes the value of providing extensive free content to engage users over long periods, leading them to paid offerings like webinars. This approach optimizes audience attention and minimizes the need for frequent direct interaction.
Сколько в среднем зритель смотрит Ивлиеву?
00:35:25Average View Time Calculation The average view time on the channel is calculated by dividing the total watch time by the number of unique viewers. For example, in a month, if there are 53 minutes of average view time and one user watches for 50 minutes while others watch for varying durations, it adds up to a significant monthly viewing.
Variability in Channel Metrics Different channels have varying metrics based on factors like podcast content and episode length. The metric 'average duration' varies widely depending on these factors. Longer episodes can result in higher variability.
Откуда появился сильный опыт выступлений?
00:37:02People's strong connection with YouTubers comes from the expert and emotional delivery, which is developed over years of experience. The ability to hold a dynamic speech and engage with content is gained through 10 years of public speaking experience.
Секрет успеха рилсов с деньгами.
00:38:53The Power of Money Triggers Money triggers, such as stacks of cash, attract a lot of attention due to their emotional impact on the brain. The visual similarity between real and fake money causes the brain to react as if it's real. This phenomenon is a powerful marketing tool that captivates people's attention.
Influence and Impact Using printed bundles of money in content creation can generate more engagement than simply investing the same amount in advertising. It creates an experience for viewers and evokes strong emotions, leading them to react differently than they normally would.
Psychological Effects and Marketing Strategy The use of money visuals taps into human psychology by triggering feelings related to greed, inadequacy, or desire for recognition. By understanding these psychological triggers, creators can effectively capture audience attention regardless of the product or niche.
Что мешает экспертам выходить в ютуб?
00:44:43Expertise on YouTube Experts face challenges when entering the YouTube space due to the need for popularity and professionalism. The difference between being an expert and a showman is highlighted, with each requiring distinct skills. The fear of criticism from professional colleagues in fields like medicine can hinder experts from starting their own channels.
Competencies in Different Fields The video discusses how expertise varies across different fields such as medicine, massage therapy, or other professions. It emphasizes that even though someone may be a skilled professional in their field, they might struggle with creating content for platforms like YouTube due to differing competencies required for success.
Как понять что у тебя есть экспертность?
00:47:41Recognizing Expertise Expertise can stem from various experiences, such as childhood activities or professional training. The fear of not being accepted in one's field is a common concern for many people. It's important to avoid forcing oneself into roles that don't align with personal strengths and natural inclinations.
The Power of Practice Repetitive practice, guided by experts, can lead to significant improvement in skills and performance. For example, the role of a sound editor who refines speech patterns through meticulous observation and imitation demonstrates how expertise develops over time.
Embracing Change Through Expertise Expert knowledge provides confidence and precision when navigating creative processes or technical fields like algorithm development. Revisiting past ideas with newfound expertise often leads to improved insights and better decision-making.
Действительно ли стоит помогать переживать проблемы?
00:52:40The Value of Helping Others Is it really worth helping others with their problems? Some argue that intervening in someone's issues may have negative consequences, especially when it comes to health-related matters. However, there are professionals who believe that not addressing certain medical conditions can lead to worse outcomes. The debate between intervention and non-intervention raises interesting psychological questions about the impact on individuals.
Emotional Resilience and Coping Mechanisms People experience difficult relationships and challenging experiences which shape their emotional resilience. This resilience is often seen as a coping mechanism developed by individuals to manage overwhelming emotions or traumatic events. It serves as a protective barrier against intense feelings, allowing people to process their experiences effectively and make informed decisions for the future.
Почему людей в слезы бросает?
00:55:15People often cry due to unresolved emotional situations, such as not reacting with tears in a critical moment. This can be a protective element of the psyche or an attempt to appear happy despite feeling pain and sadness.
Как перенести реальный опыт в психологии в онлайн?
00:56:28Transferring Real Experience to Online The challenge of transferring real-life psychological experience to online platforms, including the fear and ethical considerations in classic psychology.
Ethical Guidelines in Psychology Exploring the ethics of psychoanalysis, emphasizing the need for confidentiality and discretion when working with clients. The taboo on developing social media presence as a classical psychoanalyst due to ethical concerns.
Misconceptions About Psychologists Addressing misconceptions about psychologists being only for mentally ill individuals, along with recommendations spreading through word-of-mouth referrals. The dilemma between following rules or breaking them within the ecosystem of psychology practice.
'Mind Reading' Effect in Analysis 'Mind reading' effect observed during analysis sessions where people believe their thoughts are being read by practitioners. Exploring how analytical programs cover various scenarios and create an illusion of personalized understanding for viewers.
Нужно ли учиться на психолога для решения своих проблем?
01:05:22Education and Practice in Psychology The decision to study psychology and the value of traditional education versus practical experience in the field. Many psychologists are turning to online courses and social media, but a conservative education can still yield high results.
Misconceptions About Therapy The misconception that obtaining a psychology degree is necessary for personal therapy, when in reality, individual therapy does not require formal training. Drawing parallels between learning astrology or numerology without becoming an astrologer or numerologist.
Как не вовлекаться в проблемы людей?
01:08:33The work of an astrologer and a psychologist requires different competencies and skills. A psychologist deals with many people's stories, pains, fears, and burdens without getting personally involved in the client's story. The key is not to get caught up in personal dynamics but still empathize with the client.
Дальнейшие планы.
01:09:32Ambitious Goals and Short-Term Focus The speaker discusses her ambitious goals, including reaching 500,000 or even a million subscribers on YouTube. She emphasizes the importance of setting short-term achievable goals and following what interests her rather than focusing solely on long-term objectives.
Reflections on Service She reflects on the concept of service and how she feels fulfilled by serving in various capacities. The speaker acknowledges that her path may lead to different roles over time but finds fulfillment in being of service wherever she is needed.