LinkedIn Content Strategy: Post Ideas for Growth

Learn the top strategies for post types that work best on LinkedIn. Discover how to create engaging content and get more visibility on the platform.

Differentiating LinkedIn from other social media platforms LinkedIn should be approached differently compared to other social media platforms. Facebook has a self-focused energy, while Instagram focuses on capturing attention and promoting products. In contrast, LinkedIn has a collective team and peer-oriented energy where posts should reflect the way you would speak with colleagues.

"Leadership" as the key concept for LinkedIn content strategy "Professional" can be replaced with "leadership" when thinking about creating content on LinkedIn. It is important to cultivate a leadership voice that resonates with peers in order to have an impact on your audience.

Industry Insights Share relevant news in your industry and provide your company or brand's opinion. Also, share conferences, events, or podcasts you've recently listened to.

Storytelling "Behind the scenes" content about your business and access to your team. Share experiences and stories through action-oriented posts.

To create an effective LinkedIn post, follow this formula: 1. Start with a hook that provides value to the audience. 2. Use an intrigue line to entice readers to click on 'See More'. 3. Provide insights, stories or relatable content in the expanded post. 4. End with a call-to-action that matches your company's tagline and directs users accordingly.

One often overlooked content type is commenting. As a company page, you can comment on the newsfeed using your brand name. Engage by replying to comments on your own content and responding to people who tag your brand in their posts. Another way is to participate in community hashtags where your content is trending.

To maximize visibility on LinkedIn, it is important to share content with your own opinion. This adds value for your ideal clients and encourages them to follow and engage with your company page. Additionally, you can leverage the content created by your team members on their personal profiles.

LinkedIn posts can be either text or text-only. Regular LinkedIn posts are limited to three lines, while text-only posts have five lines and allow users to expand the rest of the content.

To stand out on LinkedIn, use real images instead of stock photos. This helps you connect with your audience and build your brand.

LinkedIn is unique among social media platforms as it allows users to share external links. This feature can be leveraged to drive traffic from your LinkedIn company page by sharing news features, blog posts, YouTube videos, and other relevant content.

The document feature on LinkedIn is a powerful tool that allows you to share documents with your network. It has its own featured newsfeed and the documents are swipeable visual files, creating intrigue for viewers. Unlike other platforms, it supports PDFs, word documents, and PowerPoint slide decks.

Video is the fastest way to visually connect with customers and get clients. It's an undersaturated content strategy on LinkedIn. Keep videos short, include people in them, and provide readable content or captions for silent viewing.

LinkedIn live video requires an application and a third-party tool to go live. You can schedule your lives in advance or go live spontaneously. When someone opens your LinkedIn profile, they will see the live video playing instead of the banner image at the top.

LinkedIn polls are a new feature that allows companies to conduct audience research and gather valuable marketing insights. By creating a poll, you can ask your audience a question with four choices for them to choose from. The recommended duration for the poll is one week, as it provides enough time for maximum engagement. To encourage conversation in the comments section, include 'other' as the last choice among the options. Keeping the poll simple by having the question in both text post and poll form, along with a call to action to vote, will yield better results.

LinkedIn articles are unique in that they can be shared on other social media platforms like Twitter and Facebook. To increase visibility, it is important to optimize the article's image. For example, a well-optimized article titled 'Five Ways Your LinkedIn Profile Cover Photo Can Sell for You' received over 88 direct shares and has the potential to go viral outside of LinkedIn.

LinkedIn stories is a new feature introduced in 2020 that allows users to create short videos. It can be accessed on mobile devices and lasts for 20 seconds. There are three ways to drive traffic from LinkedIn stories: (1) Company pages automatically have the swipe up feature, regardless of followers; (2) Personal profiles need at least 5,000 followers and the Follow button as primary to access the swipe up feature; (3) Encourage viewers to click on your company logo in the upper left corner for direct access to your profile or company page.

To access LinkedIn events, go to your home page and click on 'Add a post' then select 'Event'. You can create an event as yourself or as a company page. The cover image and logo are important for the event. Showcase images of speakers and highlight attendees. Creating an opt-in link allows you to add registrants to your email list. Invite attendees from your current audience and filter for ideal clients.

Learn how to create a text-only post on LinkedIn that generates amazing engagement and response. By announcing your increased activity on the platform and asking for advice, you can encourage tagging, engagement, and connect with new people. Pairing this strategy with an effective hashtag strategy will further increase reach.