The Four Ps of Marketing The four ps of marketing, also known as the marketing mix, help in offering the right product at the right place and time for the right price. It includes product definition, packaging considerations, and customer needs understanding.
Implementing The Four Ps Creating a successful marketing mix begins with aligning your product to specific customer needs. This involves determining where your target audience shops, setting an appropriate price based on cost and value variables, crafting messaging channels for promotion efforts