Making $500,000 A Month At 15

Young Hustlers Making Six Figures a Month on Snapchat "Daniel" and "Luc" are two young entrepreneurs who have found success in an unconventional business model on Snapchat. Despite their age (15 and 18), they generate mid-six figures in monthly revenue through content automation. They run faceless channels, producing various types of content such as news, sports, entertainment clips, and satisfying videos. By leveraging ad revenue from YouTube and Snapchat views on these brand-less channels, they have created standalone content that can be automated for years to come.

The Power of Content Automation on Snapchat Snapchat serves as the primary platform for Daniel and Luc's business model due to its massive reach. With three million daily views but no comments or feedback mechanism like YouTube offers, it feels surreal yet rewarding for them. Their strategy involves running multiple shows with different themes every day using repurposed clips from influencers or creating voiceover shows where anyone could do the narration while maintaining a trademarked editing style. In terms of financial success per show per month: while making $600k is not typical (it was their first month), an average show brings in $60k-$100k depending on costs involved."

Getting on Snapchat To get on Snapchat, you need a connection to a portal. In the early days, creators were invited directly by Snapchat. Now, you can pitch a show through an agency with access to a portal. Once approved, your show is instantly monetized.

'Pilot' and Approval Process After getting access to a portal or going through an agency with one, you have to create and submit a pilot episode for review. You also need four thumbnails for the episode and tags for the video. If your show gets accepted within about two weeks of review request submission, you can start making content.

To go viral organically on platforms like YouTube, Facebook, and Instagram, the key is to create good videos. This was our focus when we started making videos go viral on YouTube. We didn't make any money initially but eventually saw a significant increase in revenue.

Creating a Snapchat Show - To come up with an idea for a Snapchat show, start by exploring the shows currently on the platform and see what type of content is popular. - Check out the subscriber count of successful shows to gauge audience interest. - Once you have an idea in mind, review Snapchat's guidelines and apply for a show through their portal or agent. - However, simply being on Snapchat does not guarantee viral success. You need to create high-quality videos that resonate with viewers.

Finding Your Niche and Creating Engaging Content - Look at successful categories like sports, news, drama, etc., on Snapchat as inspiration for your own niche. - Analyze existing shows within your chosen category to identify areas where you can improve upon their style or approach. - Experiment with different video elements such as hooks (short attention-grabbing intros), engaging storytelling techniques, analyzing retention graphs to understand viewer preferences,and adapting content based on changing trends in social media consumption.

Choosing a Good Niche on Snapchat "Trend jacking" is a popular strategy for choosing a niche on Snapchat. Look for niches that are currently trending, such as rappers or big sports events. Social media and entertainment niches like Andrew Tate and Mr Beast also perform well. However, it's important to note that what works for one person may not work for everyone.

Using Trend Jacking to Create Viral Videos [...] Extract interesting stories from podcasts or interviews of famous people in your chosen niche and turn them into short videos. You can go viral in any niche if you learn how to do it right. For example, there are successful channels about cleaning cow hooves or making ice cream cakes with millions of views per month.

Understanding Click-Through Rate "What is a good click-through rate?" It's subjective and depends on your niche and video length. Good retention for a short video may be 95%, while for longer videos, it could be lower. The algorithm looks at your average video performance to determine if it should push it further.

Creating Engaging Content "Making good content" is an ever-evolving process that requires being in the field of making videos. There's no formula or one-size-fits-all approach. Niche plays a factor in how you produce content, but ultimately, entertaining people is key. Trend jacking can help gain initial traction before transitioning into original content.

During their high school years, the creators learned time management skills while juggling multiple projects. They would stay up late editing videos and scripting shows, often missing a significant portion of their school year. Eventually, they hired employees to help automate the process but still oversee everything themselves.

At first, they didn't consider hiring employees and handled all aspects of production on their own. However, as they scaled up to produce more shows, it became necessary to build a team. The initial employees required extensive training from the creators who had gained expertise through months of daily work. Now that the machine is well-curated and runs smoothly with minimal input from them.

Building a Team The team structure is based on hiring friends and family members who have the necessary skills. The editors, scriptwriters, and voiceover artists are all people close to the speaker. They train them personally to ensure they understand how to create viral content for platforms like Snapchat.

Team Composition - For clip shows, only one editor is needed along with a thumbnail maker. - Shows that require scriptwriting, voiceovers, and editing may have around three to four team members. - Individual tasks are assigned so each person can focus on their specific role. - Full-time employees receive varied tasks while freelance workers handle specific jobs.

Going Viral is Not Luck Going viral is not just luck, it's a combination of skill and algorithm. While there may be some luck involved in the algorithm playing its part, you can minimize the reliance on luck by maximizing your chances through skillful video creation. It's a doable task that requires tweaking videos to increase their potential for virality.

"Trial and Error" Approach to Going Viral 'Shorts' on YouTube work differently than regular videos. When starting out with a new channel, either your video gets zero views or it experiences an immediate spike of 500 to 10,000 views within minutes. This initial push tests the quality of your content before deciding whether or not to promote it further. To gain momentum and increase chances of going viral, consistent uploading is key.

The Difference Between Platforms Instagram Reels, YouTube Shorts, and TikTok have different user bases and content preferences. The goal of each platform is to keep users engaged for as long as possible. Videos that perform well on one platform may not do well on another due to the differences in audience and algorithmic recommendations.

Monetization Strategies 'Ads' are the primary monetization strategy for social media platforms like YouTube. However, there are other ways to make money such as sponsorships, affiliate programs, and partnerships with companies. Leveraging organic marketing skills can help generate revenue beyond ad revenue by promoting products or services through viral videos.

The Challenges of Selling a Course on Snapchat "Selling a course on making things go viral" is not something we are interested in because there is so much nuance and trial-and-error involved. Many courses promise to make you go viral, but the reality is that it requires hands-on work and expertise. Charging a high price for the course ensures that only serious individuals who see its value will take it seriously.

The Value of Education and Information While selling courses may have negative connotations due to scams and false promises, education and information are crucial for personal growth. Teaching others how to achieve success can be beneficial, especially for older generations who may not have the time or knowledge to navigate social media platforms like YouTube effectively.

The Stigma Around Selling Courses "Selling a Course on Snapchat at what they do are scared to sell the course because I think their reputation will get hurt you're actually stopping yourself from helping a lot of people in my opinion I don't see it as a reputation getting hurt."

Education and Information as Valuable Assets "Overall, education investing education and information quality information is the best thing this podcast is extremely valuable education for anyone who wants to get into social media make their videos go viral because a lot of the things we've said it's just what you have to do and what you can do to go viral."

The Power of YouTube "If you had to start completely over today and could only use one platform, what would it be?" The answer is YouTube. It offers long-term leverage and the ability to promote your own products through brand deals. While Snapchat is also great, it requires approval for shows and has less control compared to YouTube. However, three-minute videos on Snapchat can pay as much as eight or nine-minute videos on YouTube.

Snapchat's Advantages "Snapchat pays more than YouTube for less effort." Although running an operation on Snapchat requires less time, effort, and expenses compared to YouTube due to its AdSense metric returns. Additionally, partnerships with brands offer higher payouts in comparison.

YouTube's Leverage YouTube provides various options for growth such as viral content in specific niches like Lego that can generate ten times more revenue than ad dollars alone. Furthermore,youTube allows collaborations with brands resulting in substantial earnings ranging from $10k-$100k per video partnership.

The Power of AI in Thumbnails AI tools are being used to create thumbnails for videos, although it is not widely known. The use of AI can help replicate the process of scriptwriting and ensure that the thumbnail captures viewers' attention. However, there are still limitations to what AI can do compared to human creativity.

"Mid-Journey" Tool for Thumbnail Creation "Mid-Journey" is an AI tool that automates the creation of thumbnails. It has been successful in generating eye-catching thumbnails with millions of views on YouTube videos. By using this tool, creators can easily generate poses and swap faces within their thumbnails.

Key Elements for a Good Thumbnail Simplicity is crucial when creating a good thumbnail - it should be visually appealing without overwhelming viewers with too much information or text. Understanding color theory and utilizing standout colors also helps grab attention. Additionally, adapting successful concepts from other niches or channels can lead to viral success.

The process of packaging content on YouTube involves trial and error. It is difficult to predict the number of views a video will receive, which is why selling a course on this topic would be inaccurate. However, it's important not to get discouraged when videos don't go viral or perform as expected. By understanding how the platform works and consistently creating content, success can be achieved.

YouTube Analytics is addictive and can affect one's self-worth. Views and ratings play a significant role in determining success, but it's important not to tie self-esteem to them. Social media is unpredictable, with trends constantly changing. It's crucial to adapt and not stress over fluctuating views.

The Challenges of Running a Business Running a business comes with its challenges, such as dealing with employees and the stress of providing for them. It's important to be careful about sharing opinions on social media that may conflict with your employees' beliefs. As the CEO, you have to handle various problems like finding replacements for sick editors or solving unexpected issues.

Building an Online Community "Money Twitter" and online gaming communities like Fortnite and Minecraft have played a significant role in building connections within their respective industries. These communities provide valuable networking opportunities where information can be shared, leading to improved results in content creation. Having an online community also helps train inexperienced individuals into becoming skilled employees.

Learning Lessons and Growing Pains In January, we experienced a sudden drop in views and revenue on Snapchat after initially making a lot of money. We realized that our success was not guaranteed forever. We were complacent with only one show and didn't consider expanding to other shows or hiring employees. As our views continued to decline, we started creating new accounts and scaling up again by spreading ourselves across multiple shows. Through trial and error, analyzing algorithms, and adapting to changes in the platform, we were able to regain high six-figure revenue.

'Pivoting' Towards Building an Actual Company We learned from our experiences that adaptation is crucial for success in online content creation. We had to pivot away from relying solely on one show like before because it wouldn't have worked anymore due to changing trends on the internet. Now we run eight-to-ten accounts across different niches which require varying degrees of pivoting each month based on their performance. Our goal now is not just running this as a side hustle but building an actual company out of it by solving bigger problems.

Management System and Communication The management system used includes Discord for communication, Monday.com for task organization, Google Docs for script writing, Premiere Pro for editing videos, Photoshop for creating thumbnails. Text messages are also used to communicate with team members.

Uploading and Payment Process "Snapchat has a built-in uploading tool similar to YouTube. Thumbnails are created using Photoshop. Payments from Snapchat are received through wire transfer."

In our company, we make sure to check everything daily to ensure that things are running smoothly. If something is late or not done at all, we take immediate action and find a solution. We have faced situations where editors or scriptwriters dropped out last minute, but we always manage to find replacements and get the work done ourselves if needed. Unlike in corporate companies, where higher-ups may not understand the jobs of their employees, we believe it's important for us as leaders to be able to do any task better than our employees.

Video editing is a fulfilling and rewarding craft. It allows you to curate videos exactly how you like them, and even earn money from it at a young age. Starting with small tasks like editing or thumbnail designing can lead to bigger opportunities in the creative industry.

Starting a short YouTube channel is an easy way to gain views and learn valuable skills quickly. Shorts have the potential to go viral, providing return on your efforts without requiring advanced video-making skills. While shorts may not generate long-term income, they teach important lessons for future success.

Marketing a New Product To successfully market a new product, it is important to find an intrinsically viral product and shape the marketing strategy around it. Selling a feeling or experience rather than just the product itself can be more effective. Leveraging organic reach through partnerships and creating content with viral potential is key.

'Intrinsically Viral' vs 'Typical' Products 'Intrinsically viral' products are easier to market as they have built-in appeal, while typical products require more thought and creativity in order to sell them effectively. Creating content that sells the feeling associated with the product can help generate interest organically.