Intro
00:00:00Threads is a new social media app created by Meta. In this video, we will cover everything you need to know about Threads, including its features and how to use it.
What is Threads?
00:00:28"Threads" is a new social media app developed by Meta, the company that owns Facebook and Instagram. It aims to rival Twitter as a text-based platform for starting conversations and sharing thoughts. Users can interact with content through likes, comments, and reposts.
Why has Meta created Threads?
00:01:47Meta has a history of copying successful apps, like when they replicated Snapchat with Instagram Stories. They noticed the negative sentiment towards Twitter and saw an opportunity to create their own version. This resulted in Threads being downloaded over 100 million times in its first five days.
How to use Threads (full demo)
00:03:08Setting Up a Threads Account To get started with Threads, you need to sync it with your Instagram account. You can create a separate threads account using a private Instagram account. After logging in, you can set up your profile and choose between public or private privacy settings. The app also allows you to automatically follow everyone from your existing Instagram following list.
Exploring the Threads Interface "Threads" is an instant community where users already have followers from their existing Instagram accounts upon joining. The Home tab displays content from people you follow as well as recommended posts by Threads. However, the search functionality on threads is limited compared to other social media platforms. The Draft button enables users to create new thread content by adding text, photos, or videos of up to five minutes in length. Users can reply and add more content under their own posts creating timelines of related information.
Important things you should know about Threads
00:06:48Blocked and Muted Accounts Accounts that are blocked on your Instagram account will also be blocked on Threads. However, accounts that are muted on Instagram will not be automatically muted on Threads. Be cautious as the people you have muted may start appearing in your home feed again.
'No Hashtags' Policy "Threads" does not support hashtags at the moment. This creates a more relaxed environment without the need for strategic tactics used in other social media platforms.
Algorithm Considerations The video did not provide any information about algorithms related to "Threads."
The Threads algorithm
00:08:11The algorithm on Threads is described as 'light' by Adam Mosseri, the head of Instagram. It has a chronological element and shows content from people you don't follow in the hopes that you'll like it. This recommendation feature was added to avoid pushback like what happened with Instagram when they started showing non-followed content on home feeds.
Free creator resources
00:10:01The Creator project offers free resources for content creators and social media users. These include a free ebook on earning money as a content creator and a podcast with interviews from industry leaders.
What to post on Threads
00:10:39Threads is a free app for community building and starting conversations. Engagement on the app is higher compared to other platforms. To decide what content to share, consider your audience and topics they would want to discuss with you. Showcase your brand's personality and use the app as a way to communicate with your audience. Experimentation is key since it's a new platform.
How often you should post on Threads
00:12:35The optimum posting frequency on Threads is still unknown. However, the shelf life of posts on Threads tends to be short compared to other platforms like Instagram or YouTube. On Instagram, a post may be visible for about 24 hours, while on YouTube it can continue getting views for months or even years. Due to the short shelf life of content on Threads, it is recommended to post at least once a day.
Examples of Threads
00:14:25Sharing personal stories, even casual ones, can be highly engaging and relatable to your audience. By discussing a recent experience of feeling unmotivated and sharing tips that helped overcome it, the content resonated with the speaker's entrepreneurial audience. Another example was when they expressed their genuine excitement about a newly launched app called Threads. These two examples highlight how varied content can be while still connecting with the community.
Should you join Threads? (Pros & cons)
00:15:24Pros of Joining Threads - Threads provides a safer space than Twitter, with a more positive and less offensive vibe. - You instantly become part of a community, with the option to follow people you already know on Instagram. - The app has huge potential for growth.
Cons of Joining Threads - Currently not available in EU countries due to strict privacy and data regulations. This may limit its popularity. - Deleting your threads account requires deleting your Instagram account as well, which is inconvenient. - It adds another social media platform that requires creating more content.
Repurposing hack
00:18:40Repurposing Hack for Instagram Stories Learn how to repurpose content from Twitter and share it on your Instagram story. You can copy the link or click 'Add to Story' to automatically add it with a threads background. If you want to change the background color, click the top right menu button, select 'Draw', choose your desired color, and long press on the background.
'Threads': More Hacks for Your Stories "Threads" offers many cool hacks for enhancing your stories. Check out my video tutorial linked in this post if you want more awesome tricks like these!
Conclusion: Threads App Master Class I hope you found this video useful! Let me know in the comments if there's anything specific I mentioned that you'd like me to dive deeper into. Thank you so much for watching!