The 50 Million $ Search Arbitrage Testing Method (copy/paste it now)

Introduction to the importance of a proper testing method for success in advertising. The speaker has generated over 50 million dollars using this specific testing method, which is not complex but rather a framework that anyone can adopt to improve their results.

Testing methods are crucial for keeping a campaign alive and successful. When starting a new ARB campaign, it's important to create multiple ads and experiment with different approaches. Beginners often give up too quickly without thorough testing, leading them to believe that making money in a specific vertical is impossible.

Before starting a new campaign on Facebook, it's crucial to conduct thorough research using spy tools. This involves learning about the current running ads, angles used, video styles, messages, and keywords. By doing so, you can avoid wasting money on ineffective strategies.

The importance of testing different angles in marketing campaigns and the value of using proven examples as a foundation for new ideas.

Video is currently performing the best, especially on platforms like Instagram Reels and Facebook. Facebook sees its future in video and is investing heavily in it.

When packaging videos, it's important to start with three to four different angles, hooks, or formats based on research. These should be somewhat different from each other but based on the best performing ones in the vertical. Testing lightly modified ads is a common error; making them very different leads to diverse results.

When starting a new online shop, it's important to understand the budget needed for advertising. For Facebook ads, there is a longer learning period that requires careful budget allocation.

The algorithm needs 3-4 days to learn and recommend the best-performing ad in a CBO format. This allows for quick identification of ads with the best cost per view, leading to more Impressions on the winning ad. Trusting the algorithm's selection is crucial, especially when testing multiple ads across different verticals.

After determining the winning ad, it can be duplicated into a new campaign and expanded with different angles and edits. Facebook provides valuable data on video performance, such as percentage play within the first three or ten seconds. This information helps in fine-tuning and improving the ad's hook or closing for better results.

Interest-based targeting narrows the audience too much, leading to increased costs and less traffic. Broad-based targeting has been more effective for them. They recommend keeping a strong creative fresh by making edits while still keeping it close to the original, as well as giving similar videos to other creators in parallel.

When using user-generated content (UGC) videos, it's important to provide creators with relevant keywords early on. This allows them to incorporate the keywords into the script and improve the quality of the UGC. Additionally, rotating and updating keywords based on audience reactions is recommended, with feedback passed back to creators for future edits.

The decision to introduce still images in a video is closely connected to the keywords and testing. It depends on the manager's bandwidth and whether they feel they've tapped the potential of video content. Testing static images comes after extensive testing of video, varying by vertical and goals.

When you find success in one market, consider replicating it in different markets with the least amount of frictions. Testing in Canada or UK after being successful in the US can be beneficial. There's also potential for profit in developing markets.

Moving from campaign expansion to maintenance involves a shift in focus towards caretaking and testing. Continuous testing of new angles, ad formats, and creatives is crucial for incremental growth. Hiring a virtual assistant or graphic designer can help with refreshing winning campaigns while also conducting competitive research.

Importance of Hooks and CTAs Hooks and CTAs are crucial in marketing research, spanning across different verticals. A strong hook can be used across various styles or campaigns, while a good CTA is versatile but compliance reasons have led to moving away from certain terminologies like 'swiping up' or 'swiping left.' Experimentation with different hooks has been essential for grabbing initial attention, as seen through Facebook stats on video performance.

Refining Marketing Strategy Experimenting with various hooks and analyzing Facebook stats has helped refine the marketing strategy. The message itself needs to be interesting, but the hook plays a vital role in capturing initial attention. Attempts at using random videos or popular memes as hooks were unsuccessful; clarity about the benefit is key. The discussion concludes by considering this topic suitable for multiple episodes due to its depth.

The minimum number of signals to prove something varies based on the traffic type. For US traffic, around $500 is a good indicator for testing new verticals with different iterations per creative. International traffic requires much less money, possibly around a thousand clicks to determine if the creative is performing well.