The Infinite Lead Generation Formula This chapter introduces the infinite lead generation formula, which is a key component of the training program. The formula consists of three elements: getting inside a conversation with potential clients, getting inside their world to understand their needs and goals, and always remembering to ask for further conversations or referrals.
"Get Inside a Conversation" Strategy Examples - Social media strategy: Create engaging posts on platforms like Instagram and ask viewers to comment below. Engage in direct messages (DMs) with those who commented and offer complimentary sessions. - Networking strategy: Connect with people at events or through online groups. Show genuine interest in them during conversations, then offer free deep dive sessions as an opportunity for further discussion. - Referral strategy: When talking to someone who may not be your ideal client but has connections, ask if they know anyone you should talk to.
Benefits of Implementing the Strategies Implementing these strategies can quickly transform your business by generating more potential clients knocking on your door. By understanding the principles behind each step of the process and applying them consistently, you can experience rapid changes in your reality.
The Power of Master Classes "I did a master class and offered value without expecting clients. However, one person reached out to me after the class and we had a conversation where I provided more value. She ended up becoming a $12,000 client."
The Infinite Lead Generation Formula "Step 1: Get inside a conversation with potential clients. Step 2: Understand their world and offer value from the place of service. Step 3: Ask if they want to continue the conversation or refer someone else who might be interested in your services."
Multiple Ways to Get Inside Conversations There are several ways to get inside conversations with potential clients: 1) Cold Outreach - Sending messages on social media is not recommended. 2) Paid Traffic & Advertising - Using ads on social media platforms can be effective but is outside the scope of this program. 3) Networking - Building relationships through networking events. 4) Public Speaking - Sharing your expertise at speaking engagements. 5) Collaborations & Partnerships - Working together with other entrepreneurs or businesses for mutual benefit. 6) Social Media & Content Marketing- Utilizing social media platforms and creating valuable content for attracting leads.
Generating Referrals for Business Growth Create a business that generates referrals instead of relying on advertising. Focus on serving your clients so powerfully that they naturally want to refer you. Aim for geometric growth by having each client connect you with two more clients.
Networking Strategies - Network in places where your ideal clients might be, such as spas, gyms, parties, yoga classes. - Take advantage of opportunities to strike up conversations and exchange contact information. - Attend events like concerts or conferences and engage with potential clients there.
Getting Inside Conversations - Use a call to action that stimulates conversation - Repurpose content with calls to actions - Engage in conversations through DMs and chats
Generating Referrals - Be so good at what you do that clients want to refer you - Offer value even before being hired - Ask for referrals and set up strategic alliances
Getting Curious About Others - Show genuine curiosity about others - Focus on understanding their challenges and desires - Build rapport, connection, and trust
The Importance of Slowing Down and Serving "Let's pause now, slow down, take your time with this insight and really play with it." The focus is on serving the client powerfully by understanding their needs. It's not about the money but about charging based on value.
Inviting Clients from a Place of Service "How can you show up from a place of service?" Instead of pushing coaching onto clients, invite them to receive insights or offer a free session. Use pull energy instead of push energy in client creation.
Moving Forward: Next Steps for Client Creation After an initial conversation, there are four options: invite them into another conversation if more connection is needed; offer a free session using the serve method; enroll them through an enrollment call using the serve method; ask for referrals. Always be professional when booking appointments and hold the doctor frame as you lead.