Introduction to Think Measurement Bootcamp Radzi Chinyanganya introduces the Think Measurement Bootcamp, emphasizing the importance of a strong measurement strategy for digital marketers and the partnership with Google to prepare for success in 2024.
The Importance of Consent Mode Aude Conques Ravaux discusses how consent mode is crucial for advertisers to align tracking with user consent choices, improve modeling quality, and stay compliant with regulations. She emphasizes that taking action now is essential to avoid losing performance.
Steps Marketers Should Take Now 'Collect valid user consent respecting legal requirements,' 'Implement consent mode,' 'Migrate to Google Analytics 4,' and 'Upgrade to latest version of Google Ads APIs and SDKs' are highlighted as key steps marketers should take immediately by Aude Conques Ravaux. These steps will help them get ready for changes in data privacy regulations.
Benefits of Implementing Consent Mode Carl Fernandes explains how implementing consent mode enables accurate reporting, optimizes campaign performance through modeling unobserved conversions, respects user choices while improving measurement accuracy.
Real-world Impact: Blackroll Case Study 'Consent mode helped regain missing analytics traffic data after implementation.' Mirko from Blackroll shares their experience using GA4 & Consent Mode which improved marketing attribution decisions.
Expert Panel on Working With DPOs 'Charlie (Google lawyer), Andrea (Data & Measurement team), Sabrina (Go-to-Market team) discuss working collaboratively with Data Protection Officers(DPOs). They emphasize early involvement, transparency about goals & objectives when seeking approval.'