How to Find Keywords for SEO With Semrush Keyword Overview | Semrush Tutorial Course 2024 | #1

The Keyword Overview tool is available in Semrush under the Keyword Research tab. It provides an overall summary of the keyword and displays all important information.

The video discusses the process of conducting keyword research, focusing on a specific example like 'weight loss.' It explains how to target a specific audience based on location, such as the United States. The speaker mentions that more in-depth targeting can be done at state, city, municipality, or county levels.

Search results work differently for desktop and mobile, with changing results, different sub-features, and varying search volume. The choice of target audience determines the analysis approach.

In the Keyword Overview tab, there are options to view either overview or bulk analysis. The focus will be on the Overview option and selecting a specific location within the chosen country.

Search volume refers to the number of people searching for a specific keyword on Google every month. It is an estimated figure based on data collected by SEO tools, as Google does not disclose its exact search volumes. The data may vary but provides valuable insights for keyword analysis and strategy.

Keyword difficulty ranges from 0 to unread, indicating the ease of ranking for a keyword. A lower value means easier ranking, while 'unread' signifies extreme difficulty and requires substantial SEO efforts.

SEO keyword difficulty is determined by the global search volume, which represents the number of searches for a particular keyword in different countries. The total global volume is almost four times the amount shown and indicates the biggest countries with high search volumes. For example, India has more searches than US for this keyword, revealing potential target areas with high search volumes.

Understanding SEO Data by Country Clicking on a keyword allows viewing country-specific data from an SEO perspective, crucial for aligning web results with user intent.

Significance of User Intent in SEO Explains the importance of matching content to user intent for better search engine performance and highlights Semrush's effectiveness in this aspect.

Keyword search trends reveal the fluctuating search volume throughout the year, with seasonal keywords showing patterns of high and low searches. Trend data helps identify declining, new upward rising, or seasonal keywords.

CPC, or Cost Per Click, is a key metric in Google Advert Data. It measures the value of keywords and helps calculate return on investment for advertisers.

Competitive density measures the competition within Google AdWords for a specific keyword, unrelated to ranking. A 0.0 score means no ads, while 1.0 indicates high advertiser presence.

Product Listing Ads (PLA) are a form of advertising competition, often seen in Google Shopping. When searching for products like running shoes, multiple ads for different models may appear with the number of ads and links to them.

Google Ads and other ads appearing here provide links to general ads within a specific goal. For example, around 25 different weight loss ads are ranked on Google, and users can access them directly or through the advertising tools section for in-depth analysis related to PPC and Google Adverts.

The Keyword Ideas section provides links to explore related keyword variations, questions, clusters, and groups for a specific keyword. It shows the volume of searches for a particular keyword.

There are 775,000 keyword variations with a total volume of around 18.1 million keywords.

Semrush has found over 700,000 keywords and over 100,000 question keywords. The importance of question keywords will be explained in-depth during the discussion of the Keyword Magic tool in SEO.

Keyword clusters are like keyword groups, providing links to various tools within the Keyword Research tool for obtaining more data. Clicking on these links will take you to specific tools with filters applied automatically.

SERP analysis provides a powerful and detailed overview of keyword data, including summary and tabulated information. By clicking on 'View SERP,' users can access cached Google screenshots of ranking web pages for specific keywords, presented in a tabulated list format.

The total search index for a specific keyword is displayed as the result.

Google search results page is constantly improving and now includes interactive widgets, map packs, images, videos, feature snippets, and People Also Ask. These new elements are also ranked within the SERP pages.

The search results show 10 pages at a time, up to 100. The first ranking is not technically the top result because it's ranked as four due to other features like 'top stories' and 'people also ask.' Targeting video carousel can improve rankings for video content.

Page authority is a proprietary metric used by SEO tools like Semrush to evaluate the value of a ranking web page. It considers backlinks, organic search traffic, and overall profile authenticity to calculate its score. However, having a high page authority score does not guarantee first-page ranking as Google's search quality guidelines have many other factors that influence rankings.

Importance of Referring Domains and Backlinks When analyzing a web page, it's crucial to consider the number of backlinks and unique referring domains. Quality backlinks from diverse domains are more valuable than numerous links from a single domain in SEO. The goal is to acquire as many quality backlinks as possible from various referring domains.

Significance of Search Traffic and URL Keywords SEO has evolved beyond targeting just primary and secondary keywords. A well-crafted content piece with authority, link building, off-page SEO, on-page SEO can rank for hundreds or even thousands of keywords including LSI keywords, long-tail keywords, semantic keyword variations etc. Pages can rank for multiple related keywords resulting in varying traffic amounts.

Export data to XLSX & CSV from SERP analysis. Data can be exported to Excel spreadsheet or CSV format, including PLA copies.

PLA Copies it will come to this particular location where it will show those data

The Keyword Adistry tool provides insights into the number of ads found by Google for a specific keyword over different months. This data helps advertisers in controlling their bidding money or resources, allowing them to adjust their PPC budget based on ad volume. For example, during low-ad months like June, advertisers can reduce advertising budgets to save money without compromising visibility. Conversely, high-ad months like April require higher budgets to outrank competitors' ads and ensure prominent ad placement.

Export to PDF allows users to view the data as of the current date by clicking on a button, which updates all values. Different plans have varying limits based on this feature.

The plan allows up to 250 update checks and includes bulk analysis for multiple keywords. The bulk analysis provides tabulated data with intent, volume, trend, keyword difficulty, CPC, serve features and more.