Host Your Sales Calls Learn how to host sales calls effectively, focusing on selling the outcome rather than deliverables and understanding the value of your offer.
Selling the Outcome Focus on helping people go from point A to point B by selling a transformation instead of deliverables or processes. Emphasize that what you're really selling is the outcome, not just a course or community.
Selling On Their Pain Understand that every person attending has pain points or desires. Highlight their pain points through effective questioning without directly talking about it. Selling involves asking questions and highlighting customer needs without being pushy.
Flow of a Call Structure 'Intro' - Start with high energy small talk; 'Setting Agenda' - Establishing control over call's agenda; 'Understanding Where They're Currently At (Point A)' - Ask open-ended questions about current state and tangible details; 'Where Do You Want To Get To (Point B)' - Inquire about desired outcomes in specific terms; 'What's Holding You Back?'- Encourage prospects to articulate their obstacles themselves for better insight into their needs