The narrator introduces their experience in creating exclusive projects such as websites, telegram channels, investments, and traffic arbitrage. They mention that they have been asked to create a project about mobile applications, and they aim to provide a simple product that can be easily marketed and monetized through traffic arbitrage. The narrator encourages viewers to like, comment, and share the video and promotes a partnership program for making money through iGaming traffic.

The company started as a digital agency in Belarus, providing marketing services to clients. They began to have partners who made their mobile products and participated in conferences with Google and Facebook for small and medium businesses. They started working with clients who made mobile applications and eventually started making their own, including a direct competitor to a partner's app. Their expertise began in paid traffic and they generate 80% of their revenue from it. Their knowledge in ASO and other areas is weak.

Dmitrii Lola is currently developing apps for himself and has more than 20 apps, with three new ones in development. He is actively working on 12 and 8 of them, which bring in some income from organic traffic.

Wowmaking's App Portfolio Wowmaking has released over 20 apps in various categories, but only 5 of them are currently generating revenue. These include astrology and stress-related apps, as well as a GPS family tracker and a music app.

Diversification and Even Distribution Wowmaking's products are evenly distributed in terms of profitability, with a current estimated profitability range of 20-30%. The company's even distribution of products may be due to a desire to diversify and not rely on one client or customer. Wowmaking also aims to maximize each product's potential, resulting in an even distribution of profitability.

Kononenko suggests that instead of selling a simple product as a complex one, companies should focus on providing simple solutions to specific problems. By doing so, they can sell their product at a high price without competing with larger companies with bigger budgets and more expertise.

Two years ago, Novkovich talked about Saldo Apps and Invois Meiker in an interview, which resulted in the appearance of around 100 clones of his apps. These clones were created by motivated traffic exchange owners, and although some of them achieved some success, they were short-lived and only caused problems for Novkovich.

Transition from Arbitrage to Product Company The company changed its approach to product development two years ago, focusing on creating products with higher value and using a startup-like approach for each product, with a separate team for each one and user feedback interviews.

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Applications or Games? The interviewee has been involved in mobile development for 10 years, including mobile sites, games, and applications. They believe that games require more resources and a deeper understanding of the industry, while applications have a lower barrier to entry.

Competition in the App Market The interviewee believes that competition in the app market is less direct than in the game market, as apps can compete for traffic with a variety of other types of apps. They also note that consolidation is occurring in the industry, with larger companies buying smaller ones to increase their multiplier. The interviewee believes that there is still room for growth in the app market, particularly in developing new mechanics and hybrid solutions.

Choosing a Niche The company has a checklist for choosing a niche, which includes factors such as having a potential for a million-dollar revenue, being a monopolist, having new apps in the niche, not being a content-heavy app, and having a global market. The approach to choosing a niche changes with the company's development, and they aim to create an app that can be quickly developed and profitable.

Developing Apps The company's approach to app development involves having a checklist for choosing a niche, focusing on the client-side logic, and having a single developer for the app. They prefer to develop apps that do not require much interaction with the backend and do not have much content. The company has shifted towards developing more complex apps that require a server-side architecture.

Criteria for Choosing a Niche The company's criteria for choosing a niche include having a potential for a million-dollar revenue, being a monopolist, having new apps in the niche, not being a content-heavy app, and having a global market. They also consider whether there are recent apps in the niche, whether the app requires much content, and whether the app is a local product.

The main question is how to set up a niche selection for a stream after the first successful application. The speaker mentions that they have achieved good results with over 70% of their applications earning and growing, and they have a printing application that allows document printing with some pre-processing on any printer. They expect to earn around 1,500 per month and believe they can double that in the future.

The speaker discusses the challenges they faced in monetizing various niches for their app development, including a fitness tracker app that did not require content, a fitness nutrition app with high competition, and a dating rating app with expensive traffic. They also mention the difficulty in understanding the success of competitors in certain niches, such as the photo/video niche.

The narrator shares their surprise at the success of their Treker Posilok app, which allowed users to track their packages, and was sold for several million rubles with a standard multiplier of 20-40 months of net profit. The app was able to earn a few hundred thousand rubles in net profit.

Botan, a plant care application that uses computer vision to identify diseases and provide recommendations, and a mindful horoscope application that falls somewhere between horoscopes and meditation/motivational apps. They also mention the difficulty in building a community around Botan.

Criteria for Choosing a Niche When choosing a niche, it is important to consider the competition and the potential profitability. It is also important to learn from the successes and failures of other products in the same niche and to focus on providing value to the users.

Learning from Competitors and Referral Programs Learning from competitors can help improve a product and identify areas for growth. Referral programs can also be useful in attracting users and building a market. It is important to focus on providing a valuable product and continuously improving it to increase user retention and satisfaction.

Testing mobile applications with a minimal budget The author suggests testing a niche with APIs in Apple and Google Play stores, using onboarding texts to attract potential users, and launching traffic with auto-bidding on Facebook to test the potential demand for the product. The author also recommends filtering the products based on the team's expertise and the potential for user demand.

Choosing the right product for a niche The author advises analyzing the niche, determining the type of product, and testing it immediately. The author also suggests outsourcing content creation if necessary and focusing on products that align with the team's technical expertise. The author recommends testing the potential demand for the product and filtering the products based on their success rate.

The goal is to add more functionality to video editing tools, making it easier to create high-quality videos from photos and videos, and to simplify tasks that are already available but lack quality implementation. The plan is to create a tool that can be used by photographers, videographers, and social media managers to plan their content and simplify their work.

The first niche mentioned is VPNs, cleaners, and utilities, with a focus on cleaners being a highly competitive market. Other niches mentioned include calendars, pregnancy calendars, and women's health, as well as mods for games like Minecraft and video editing software. The narrator also mentions a friend who has found success with a plant recognition app.

The focus is on productivity and a to-do list app, which is a specific and interesting vertical. However, it is difficult to monetize and there are big companies with well-known products that are hard to compete with. The absence of competitors in a niche is not necessarily a good sign, as there may be alternative solutions or potential new niches that have not yet been analyzed. The appearance of new apps in the niche is possible, and the last trend noticed was the appearance of simple Unicode font apps.

The speaker lists several verticals where it is difficult to succeed, including the niche market with a lot of venture capital and a strong monopoly, children's products, and fitness, but notes that finding a niche without direct competition could be a possibility.

The interviewee discusses how some niches, such as invoicing, have become more popular over the past two years, while others, like a niche focused on shared custody in the US, have emerged. The niche is focused on regulating and managing the shared custody of children between divorced parents, which is a highly regulated and litigated issue in the US. The interviewee notes that they are currently observing the market and considering investing in the development of an application for this niche.

The speaker suggests that it is better to start a business in the largest countries and then expand to other regions. They also mention the importance of targeting Tier 1 countries, such as the USA, for monetization purposes.

The chapter discusses the localization of mobile applications and mentions that English is always the starting point. The author also mentions that they have recently started working on Arabic countries and that the traffic in these countries is cheaper compared to the United States.

The speaker suggests that it is better to focus on global niches rather than limiting oneself to the local market due to high competition in the US market. The process of launching a new product requires a developer, an owner, and a marketing expert, and the cost of developing an application is around 30,000 dollars.