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How Korea became a Cultural Superpower? | Case Study | BTS | Squid Games | Dhruv Rathee

The Rise of South Korea as a Cultural Superpower South Korea has emerged as a cultural superpower, with global recognition for its music, TV shows, and movies. From 'Gangnam Style' to 'Squid Game,' South Korean content is gaining immense popularity worldwide.

Post-World War II Division and Conflict After World War II, the division of Korea into North and South occurred due to tensions between the United States and Soviet Union. This led to significant political turmoil in both regions.

Impact of Dictatorships on Culture 'South Korean culture faced censorship under prolonged dictatorships which restricted film production and expression. The era left a lasting impact on artistic freedom in the country's media landscape.'

Economic Development Strategy: Export-Oriented Industrialization 'General Park Chung-Hee focused on export-oriented industrialization similar to Singapore's strategy. The government promoted manufactured goods along with an emphasis on exporting Korean culture globally.'

Cultural Revolution Under Kim Dae-Jung 'Kim Dae-Jung initiated policies that supported cultural industry development through fund allocation, infrastructure development including broadband services introduction, removal of censorship laws allowing creative freedom for filmmakers.'

Korean Wave (Hallyu) Phenomenon 'The rise of K-Pop bands like BTS & Blackpink contributed significantly towards boosting South Korea’s soft power internationally leading it to become a major cultural superpower benefiting not only economically but also promoting tourism.'