Digitalization is reshaping customer expectations, compelling organizations to adapt swiftly. The agile approach enables better understanding of customer needs and fosters continuous improvement in interactions while enhancing efficiency and transparency. Originating from IT software development, agility now permeates all departments through self-steering teams that integrate diverse expertise under a product owner’s guidance. Implementing an agile model begins with small experiments before scaling across divisions for comprehensive transformation at the enterprise level. This journey demands courage but ultimately leads to superior experiences for customers and employees alike.