How Instagram's algorithm REALLY works | Instagram algorithm update 2023

In this chapter, we will discuss the misconceptions surrounding the Instagram algorithm and provide a comprehensive explanation of how it works. Sponsored by HubSpot.

The Instagram algorithm is designed to keep viewers on the platform for longer by curating their home feed. It was introduced in 2016 to address the issue of users missing out on content due to an increase in creators and content. There are multiple algorithms for different features like home feeds, explore page, and stories. The algorithm constantly evolves based on user behavior but the core principles remain the same.

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The algorithm pairs creators' content with the right viewers by using different signals. It is no longer just about pushing popular creators' content, but finding great creators and matching them with the appropriate audience.

Instagram's algorithms analyze posts to determine their quality, popularity, and relevance. They consider factors like video clarity, engagement levels, and content topic. The algorithm aims to match the post with the right viewer based on their interests. It also looks at information about the creator such as previous content and audience engagement history.

Algorithm Misconceptions: Shadow Banning One common misconception about the algorithm is shadow banning, where users believe Instagram purposely restricts their content's reach. However, if you haven't violated Instagram's guidelines and experience a dip in reach, it may be due to other factors such as daily algorithm changes or audience preferences. To check your account status and ensure you're not shadow banned, refer to Instagram's Community Guidelines.

Algorithm Misconceptions: Reach Restriction for Business Accounts 'Instagram will purposely restrict your reach if you have a business account and don't pay for ads' is another long-standing misconception. The head of Instagram has repeatedly stated that this claim is false. While companies can lie, it would be risky for an organization like Instagram to do so publicly.

Tips for Navigating the Algorithm - Don't fall for scaremongering; understand that the algorithm changes daily. - Focus on creating content tailored to your audience rather than stressing over algorithms. - Engage authentically with your audience without letting it consume all of your time. - Consistent posting helps establish yourself as a creator with higher interactions. - Create original content while adhering to community guidelines.