Finding Value in Unfamiliar Topics Aon Catz, a memory expert and knowledge enthusiast, conducted an experiment by watching lectures both within and outside his interests. He discovered that interest is subjective; what seems boring to one person might be fascinating to another due to personal relevance or curiosity. By focusing on the potential value of any topic—such as anecdotes or practical tips—we can uncover surprising insights even from unfamiliar subjects.
Enhancing Memory Through Association Catz found he remembered more from topics unrelated to him because unusual information tends to stick better in our minds. Using the method of loci, key ideas are linked with specific locations for easier recall later on—for example associating 'ironing burns calories' with visualizing ironing a ceiling. This technique highlights how we control our engagement and enjoyment by actively seeking connections in new experiences.