The Decline of TikTok Ads After spending over $10 million on ads in the last three years, there has been a significant decrease in support for and usage of TikTok ads among brands and agencies. Lack of consistency, unreliable attribution software, and the need for low AOV products have hindered success on the platform.
Limited Success with TikTok Advertising 'Tick Tock' advertising strategy works best as part of creative testing or at the top-of-funnel stage. Running TikTok ads can lead to increased stats on other platforms like Facebook. However, consistent results at scale are hard to achieve compared to meta (Facebook).
Organic Reach and Affiliate Strategy TikTok