Innovative Dog Safety Gate Pitch A father-son duo, Peter and Chris Maxad, pitch their innovative dog safety gate to the dragons. They seek a £50,000 investment for 10% equity in their business. The unique concertina design of the gate allows it to fit various spaces while preventing dogs from escaping when doors are opened.
Origin Story Behind Dog Gates The idea for the dog gate originated from experiences running a pet-sitting business where they faced challenges with escape-prone dogs. Their manufacturing costs currently limit profitability as they sell gates at higher prices than production costs.
TikTok Success vs Profitability Concerns Despite impressive TikTok engagement with millions of views on videos showcasing their product's functionality, concerns arise about low profit margins and customer acquisition costs that exceed sales price points.
Retail Partnerships Considered but Uncertain 'Dragons' question whether retail partnerships could improve margins; however, current direct-to-consumer strategies yield limited profits due to high marketing expenses per sale compared to unit cost reductions needed for sustainability.
'Child Safety Products Competition Raised' 'Peter Jones expresses skepticism regarding potential competition from existing child safety products which may deter customers seeking alternatives like theirs designed specifically for pets without intrusive features or installation requirements.'