Intro
00:00:00Most people make useless noise online and struggle to reach their target audience. The key is creating content that draws in thousands of followers by focusing on four specific categories: marketing, audience growth, community, and systems. By consistently delivering clear messages within these categories, it becomes easier for the right people to recognize and appreciate your content.
What are your 4 content categories?
00:01:35Identify four content categories to stand out online, tap into the attention economy, and create a distribution strategy. Avoid sporadic content generation; focus on two platforms initially with consistent messaging for a specific target audience.
Plan your tasks the day before
00:03:32Plan your tasks the day before to ensure preparedness and productivity. Rank the tasks in order of priority, focusing on creating content and maintaining consistency. Break down the process into curation, creation, editing, and publishing phases for a sustainable content creation process.
Copywriting is the salesperson that never sleeps
00:05:28Copywriting is the art of persuading people online to your way of thinking and getting them to purchase your product. The key to successful writing lies in creating a compelling hook that draws readers in, followed by clear, concise, intentional content. There are four essential elements: educate (build trust), entertain (generate awareness through edutainment), engage (drive real connections with the audience), and evoke emotion for memorable and shareable content.
Create content that is Contagious
00:07:39To create viral and shareable content, it's important to ensure that the content checks six boxes: social currency, triggers, emotion, public sharing, practical value, and stories. Social currency makes people feel cool or smart when they share the content. Triggers are words or concepts that you want to be associated with in your audience's mind. Emotion drives people to share the content within their network for a referral strategy. Public sharing involves building relationships with others who can also share your content widely. Practical value ensures that the created content is genuinely useful and effective for sharing among peers.
Hack the Algorithms with Engagement Pods
00:11:04To hack the algorithm, create an engagement pod with seven friends on your platform of choice. Each member can share two posts per week in a WhatsApp group, and others will like and comment on them. This tricks the algorithm into boosting your content by showing early engagement.
Content Tech Stacks
00:12:30Content Tech Stack The content tech stack is essential for taking your content to the next level and avoiding a continuous cycle of creating without results. Tools like Taplio, Twemx, Hype Theory, Notion, Grammarly, Beehive, School (Kajabi), and WordPress are used for scheduling LinkedIn posts finding top tweets scheduling Twitter saving content templates checking spelling and grammar managing email newsletters community platform course platform and blogging respectively.
Regular Data Analysis Analyzing the top 25 resonating pieces of content each week identifying keywords patterns in successful content analyzing underperforming content understanding buyer behavior focusing on high purchase intent converting audience engagement into sales