How Wolfpack Used Spotify to Fund Their Tour In 2014, indie funk band Wolfpack needed money to fund a tour. They came up with the idea of releasing an album called 'Sleepify' consisting of complete silence and encouraged fans to play it on loop while they slept. Each stream generated royalties for the band, allowing them to finance their tour.
'Sleepify': The Controversial Album That Shook Spotify 'Sleepify' was released exclusively on Spotify and gained popularity as fans realized they could support the band by streaming the silent tracks overnight. This raised questions about how musicians make money in the age of streaming services and sparked debates about fan engagement.
The Aftermath: Success, Backlash, and Lessons Learned Despite its success, Spotify eventually demanded that 'Sleepify' be taken down due to violations of their terms. However, Wolfpack earned $20k from streams before its removal and used this revenue to offer free tours for their fans in select cities. The incident highlighted issues with music streaming platforms but also emphasized the importance of supporting artists through traditional means like buying music or attending live shows.