Вступление
00:00:00- Welcome to our video on the topic of XYZ. - In this chapter, we will provide an overview of the subject and its importance. - We will also discuss the objectives and structure of this video.
Евгений Чичваркин. Знакомство с гостем
00:00:07Introduction to Haide Restaurant Yevgenii Chichvarkin welcomes the viewers and introduces himself as a fan of gastronomy. He praises Haide restaurant for its beauty and delicious food. He mentions his traditions of having dinner at the restaurant, which he believes contributes to his success.
'Investor's Role in Expanding Alcohol Assortment' "Yevgenii Chichvarkin talks about his role as an investor and observer in expanding the assortment of alcohol products. He discusses strategies for investing in wine and strong spirits, emphasizing that all decisions are made with careful consideration."
Есть ли миссия у всех компаний?
00:04:35Every company has a mission. The mission is not just about making money, but also about making the planet greener and people healthier. Marketing plays a role in achieving this mission by promoting the ideas and values of the company. However, it's important to focus on genuine actions rather than empty words.
В чем предназначение бизнесмена?
00:05:27"What is the purpose of a businessman?" Time, according to Kazakov. It's about self-actualization and finding harmony in your purpose. Use time wisely: train your brain, listen to Akunin, engage in creative activities, run marathons undisturbed. Take breaks for leisure activities like playing polo or watching movies."
Что такое удача в бизнесе и что влияет на результат?
00:07:14Luck plays a significant role in the success of a business. It is often a combination of circumstances and opportunities that lead to favorable outcomes. Sometimes, even unexpected events can result in financial gains for individuals or companies.
О жизни в Швейцарии
00:09:29Living in Switzerland My ambitious mother, who was working in Lugano at the time, told me about life in Switzerland and how great it is. She mentioned that there are 40 types of sausages and cheeses available in a small village where everything is open and no one steals anything. The tax system is also good to some extent, but it can be boring.
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Первичная мотивация заняться бизнесом?
00:13:08The primary motivation to start a business varies among individuals. Some people feel the desire to prove themselves or overcome feelings of insignificance. Others are driven by the pursuit of comfort and material possessions. The need for competition and success also plays a role in motivating individuals.
Чего нет в России? И важны ли деньги для Илона Маска?
00:16:38The Lack of Opportunities in Russia In Russia, there is a lack of opportunities for companies and individuals to thrive. Many innovative technologies and global companies are not present or limited in the country. The focus on making money is different from countries like the United States, where people like Elon Musk prioritize ideas over money.
The Importance of Strong Legislation and Protection "Ilona Maska" (Elon Musk) may not be present in Russia due to various reasons such as inadequate investor protection laws, weak legislation enforcement, high taxes, and restrictions on activities. To attract talents like him and foster innovation locally requires a different approach with strong legislation that protects individual property rights while allowing diverse economic activities.
Что можно сделать с суммой в 100 000$ ?
00:21:32What Can You Do with $100,000? With a sum of $100,000, there are various options available. One can invest or sell assets for profit through speculation. However, competition is fierce in this field and it's challenging to compete against established giants who offer better prices and services. Alternatively, one can create a local business or project that adds value to the community.
$100k Investment Opportunities $100k investment opportunities depend on location and market conditions. It may be possible to invest in real estate properties at lower costs compared to high-end areas like Mayfair where billionaires own expensive cars.
What Can You Do with $100,000? With $100,000, you can open a business or invest in a venture. However, finding the right location and concept may be challenging due to restrictions and regulations. Building relationships with landlords is crucial for success. Selling yourself and your ideas is essential in attracting customers.
$1000 Investment Experience $1 investment experience at the age of 13 led to gaining trading skills over time. Learning from mistakes was important for growth as an entrepreneur. The speaker shares personal stories about his experiences selling products at markets and attending book exhibitions.
Предпринимательство - это врожденный талант?
00:33:21Entrepreneurship as an Innate Talent - Entrepreneurship is often seen as a natural talent that some people are born with. - From a young age, individuals may have the inclination to buy and sell things, showing their entrepreneurial spirit. - Some argue that entrepreneurship is genetic, while others believe it stems from personal experiences or circumstances.
The Influence of Family and Personal Background - The upbringing and family background can shape one's entrepreneurial mindset. - Financial opportunities like inheriting property or receiving substantial sums of money can influence business decisions. - Personal experiences such as traveling abroad or participating in expeditions can also contribute to developing an entrepreneurial outlook.
Жажда выделиться - это маркетинг или внутренний порыв?
00:39:05Is the desire to stand out a result of marketing or an internal drive? There are interesting details in Donald's current business, such as subtle nuances and cool features. In Russia, there were also great PR campaigns that had unique aspects. From a personal perspective, these elements contribute to individual expression and creativity.
Как подбираются сотрудники в бизнес и помогает ли интуиция?
00:42:14The Importance of Intuition in Employee Selection Choosing the right employees for a business is crucial, and intuition can play a significant role. Understanding someone's playlist or cultural code can help determine their goals and compatibility with the company. For example, Ingvar Kamprad spent two days fishing to assess potential top managers' ability to handle stress. Intuition allows for magic-like interactions and understanding between people.
'Trial-and-Error' Approach in Hiring High-Level Partners "Trial-and-error" method was used when hiring high-level partners at a restaurant. The selection process involved inviting 50 chefs who had impressed them before for an interview session where they observed how each chef interacted with others and handled conflicts of interest over three days. This approach helped identify talented individuals based on their personality traits such as intuition, empathy, life experience, professionalism.
Как относиться к ошибкам? Самые существенные потери в жизни
00:48:24Attitude Towards Mistakes The attitude towards mistakes is simple and rational. Making mistakes is a part of life, but it's important to learn from them. Sometimes the consequences of a mistake can be minor, like tripping on the pavement, while other times they can be more significant, like losing a large sum of money.
Motivation and Values 'Motivation' varies among individuals - some are motivated by money while others have different goals. In terms of motivation in work settings, financial incentives may not always be enough for everyone. People have diverse values and desires beyond just monetary gain; they may seek personal growth or material possessions such as houses or cars.
Настоящая мотивация человека
00:53:58People's true motivation lies in their desire to realize interesting ideas and pursue personal passions, even if it doesn't bring immediate financial gain. It is a stage where one can focus on something meaningful for the soul rather than just working for money.
Как строить партнерство с людьми?
00:55:40Building Strong Partnerships Empathy is not about oneself, but how to build long-lasting and strong partnerships. The longer you know someone, the more you understand people's flaws. People who are envious become boring and predictable. A person should be knowledgeable in something interesting or deep to stand out.
"High Intelligence" as a Personal Recipe "High intelligence" manifests itself in various aspects such as wealth accumulation, quick decision-making, alternative answers, developed skills/professionalism/experience/genetics. It is admirable when someone excels in one area of expertise like Akunin does with history or our passion for exploring depths of knowledge.
Ресторан - это гиблое дело?
01:02:17"Is running a restaurant a complex business?" Well, it certainly is. Selling food to people who come from countries where alcohol is prohibited can be quite lucrative. There are many establishments competing for customers willing to pay high prices for certain dishes. Alexander once had an interesting conversation with Tanuki, who mentioned visiting his table during construction work at Khaida's place. This made Alexander realize that he needed an evaluation and real buyers before finalizing any deals due to his recent divorce.
Telegram канал Александра Соколовского
01:03:28In my Telegram channel, I share insights from meetings with interesting people and showcase my entrepreneurial journey. Join me to learn about the ups and downs of business. One person who has been a valuable partner is Timur, an investor who brings people together for partnerships. He has provided temporary financial assistance when needed, fostering good relationships over many years.
На сколько важно доверие?
01:04:15The Importance of Trust "People pay for what they know exactly, which I believe is very valuable. But it's also about how well we understand each other and insert what we know well into it. Each person is a puzzle of infinite depth and eternity that Timur has not solved due to lack thereof."
"Everything is based on deep trust and understanding between people. Trust plays a crucial role in partnerships, where various skills, intellects, and professional qualities are trusted above all else."
"Tatyana was initially my life partner before becoming my business partner because she knows me so well. We had long conversations and realized our mental compatibility as unique individuals in this industry."
Что важнее путь или результат?
01:06:13The Importance of the Journey When choosing a path, we discussed whether the journey or the result is more important. We realized that while the result is crucial, it's also essential to take a beautiful and long road. Sometimes, taking detours can lead to unexpected outcomes and valuable experiences.
Balancing Path and Result 'Is it more important: the path or the result?' This question arises when considering how to navigate through life. While both are significant, prioritizing one over another depends on personal resources and preferences. Choosing a scenic route may provide aesthetic pleasure but should not overshadow achieving desired results.
Кто такой гедонист?
01:10:10The Essence of Hedonism Hedonism is the pursuit of pleasure and escape from problems and suffering. It can be interpreted as finding joy in life, whether it's through climbing Mount Everest or indulging in other pleasurable activities. However, some consider hedonism to be a vice or sin.
The Thrill of Risk-Taking 'Gedonizm' also refers to taking risks for the sake of excitement and adrenaline rush. Whether it's extreme sports like mountain climbing or participating in intense competitions, there is a sense of satisfaction derived from pushing oneself beyond limits.
Как удается создать идеальный маркетинг удовлетворённости клиента?
01:19:57Creating Customer Satisfaction To create ideal customer satisfaction, it is important to understand the needs and preferences of customers. This can be achieved by providing excellent products or services that meet their expectations. Building a strong reputation and establishing trust with customers is crucial in ensuring their satisfaction.
Catering to Different Customer Segments 'One size fits all' approach does not work when dealing with different customer segments. It is essential to tailor marketing strategies according to the specific needs and preferences of each segment. Understanding the unique characteristics of high-end clients as well as budget-conscious individuals allows for effective targeting and personalized experiences.
Про желание комфорта
01:24:14Desire for Comfort People naturally desire comfort and want to be surrounded by beauty. This is why some religious fanatics try to equalize everyone, but it's important to preserve individuality. The need for warmth and security from the early hours of life is inherent in us.
'Gedonism' - Pursuit of Luxury 'Gedonism' refers to the pursuit of luxury and material wealth. Some people enter the business world already having money, culture, and connections. They can afford expensive places even if they were once poor themselves.
Serving Different Classes There are individuals who can serve both billionaires and ordinary people due to their ability to adapt culturally. It's not about income but rather about humanistic values that correlate with success in this field.
Как определить предрасположенность человека к успеху? Критерии успеха
01:33:50Determining a Person's Predisposition to Success The criteria for success depend on whether a person achieves significant results in life. Qualities and skills, such as intelligence and cultural knowledge, play an important role. However, self-improvement is crucial for achieving success.
'Success' Defined by Personal Achievements 'Success' can be achieved through various business ventures like retail or manufacturing. It requires dedication and the ability to adapt to different situations. Having experienced interactions with diverse individuals is valuable when building partnerships.
Какие люди вызывают восхищение у Евгения Чичваркина ?
01:40:12The Fascination of Evgeniy Chichvarkin Evgeniy Chichvarkin is admired by people who are interested in influential individuals. He has a unique understanding of luxury and deep knowledge about the companies he invests in.
Alan Passazh: A Remarkable Restaurateur "Alan Passazh" is an exceptional restaurateur with his own vegetable garden, a small restaurant in Paris, and an impressive wine collection. His attention to detail and passion for hospitality make him stand out.
Какие цели сейчас? И на каком месте бизнес?
01:48:28The Importance of Business in Life Business is currently at the forefront of people's lives and greatly influences their overall mood. The results and numbers determine how one feels, but personal well-being also depends on factors like sleep and weather conditions. Additionally, business success can impact the quality of life for individuals.
Factors Affecting Business Growth 'Temei rosta' refers to various interconnected aspects that influence business growth. These include market prices, supply chain management, competition from other businesses or countries (such as China), trade wars (like Brexit), tariffs imposed by governments (e.g., Trump's policies), transportation costs affecting oil prices, and internal happiness within a company.
Есть ли счастье без денег?
01:52:43Is Happiness Possible Without Money? Money is not the primary source of happiness, but rather a means to participate in society. The speaker recalls advice from his trading teacher about the importance of making money and how it relates to other aspects of life. He emphasizes that without money, he would need to focus solely on earning it again.
"What Would You Do?" Scenario 'What would you do?' scenario: Imagine needing to quickly earn money in order to pursue other interests. The speaker suggests taking actions such as engaging with interesting startups and networking with people who can provide opportunities for financial gain. He shares personal experiences meeting entrepreneurs and wealthy individuals through social connections.