How to Become a Digital Marketer | Roadmap for Digital Marketer | Digital Marketing | Edureka

Businesses allocate two-thirds of their advertising budgets to digital channels, driving a surge in demand for skilled digital marketers. This career path offers significant opportunities due to the increasing reliance on online platforms for marketing and customer engagement. Understanding why this field is thriving sets the stage for exploring its roles, required skills, job prospects, and learning pathways.

Digital marketing offers the flexibility to work as a freelancer or establish your own business. The demand for digital marketers is high, with over 1,000 job vacancies in India and more than 13,000 in the US; tech hubs like Bangalore have over 360 openings while California exceeds 2,000. Entry-level salaries are competitive—₹5.46 lakh annually in India and $61k per year in the US—with potential growth based on experience and skills. Proficiency can lead to roles at prestigious companies such as Google, Accenture, TCS, or Cognizant.

A digital marketer specializes in marketing through digital devices like mobile phones, computers, and tablets. They utilize platforms such as search engines, websites, emails, social media channels, and mobile applications to reach larger audiences cost-effectively. The field encompasses six main branches: content marketing focusing on quality content; SEO for optimizing visibility; PPC involving paid advertisements; affiliate marketing where other platforms promote your work for payment; and social media marketing leveraging various networks.

A digital marketer is responsible for analyzing digital data to recommend website optimizations, conducting social media audits to ensure best practices, and maintaining dashboards across multiple accounts. They coordinate with sales teams on marketing campaigns, prepare customer emails, monitor online marketing metrics for success tracking, and manage e-commerce platform listings. Ensuring brand message consistency across all platforms is also a critical part of their role.

Digital marketers are expected to develop and optimize digital campaigns, analyze data using tools like Google or Facebook Analytics, and create dashboards to monitor performance metrics such as content sales revenue. They must have expertise in SEO, email marketing strategies, PPC strategy development with keyword research and optimization, social media management across platforms like Facebook and Instagram. Additionally, they should excel in B2B social media promotion techniques while possessing strong communication skills essential for effective collaboration.

To become a digital marketer, follow a structured roadmap. While obtaining a degree in commerce with marketing is preferred but not mandatory, focus on acquiring essential skills through free resources like Edureka's YouTube videos or blogs dedicated to digital marketing. Gain hands-on experience by practicing and executing each skill as you learn it. Consider enrolling in certification courses such as the one offered by Edureka for comprehensive learning paths tailored for working professionals, featuring lifetime access and experienced instructors.