Decision Time for 2 Proud Pups Elena, the founder of 2 Proud Pups, faces a crucial decision about the future of her business. Despite successful growth over six years, she is considering hiring a new CEO or selling the company due to stagnant revenues and personal burnout. The options involve potential financial gains but also raise concerns about maintaining her vision and brand integrity.
CEO Search vs. Selling to Competitor In weighing her choices, Elena evaluates hiring Christine as CEO with promising plans for expansion but uncertainties regarding alignment and control. Alternatively, selling to Doghouse Luxe offers cash buyout benefits and market opportunities but raises worries about losing influence over product quality and employee welfare post-merger. Both options present challenges that require careful consideration for the future direction of 2 Proud Pups.