Video conferencing is essential for maintaining engagement and accountability during meetings, as it encourages participants to pay attention rather than zone out. To enhance your appearance on video calls, position the camera at eye level using books or boxes to avoid unflattering angles. Ensure your background is simple and non-distracting; a few plants are fine but avoid pets that could divert conversation. Proper lighting can significantly improve how you look on screen—natural light works best, but if unavailable, consider adding lamps or LED lights for better visibility.