HOW TO GROW ON TIKTOK IN 2023 | The only TikTok growth video you'll ever need to watch

This chapter reveals the exact strategy for growing quickly on TikTok, even if you're starting from zero. It emphasizes that it's not too late to succeed and highlights common mistakes creators make that hinder their desired results.

"Create content" is not your first step. To dominate a platform like TikTok, you need to understand it inside out. Study how the app works and what makes it engaging. Instead of mindlessly scrolling, be intentional and analyze what works and doesn't work in videos. Pay attention to captivating shots, text overlays, and compelling dialogue. Identify when a video becomes boring or uninteresting to you and think about ways it could have been more engaging. Look for trending sounds or audios that are being used repeatedly on the platform."

Creating a Compelling Profile Before you start posting on TikTok, it's crucial to set up your profile properly. Your profile photo and username should clearly convey who you are and what you want to be known for. Additionally, make use of the name section by including keywords that people might search for. In your bio, focus on communicating the value that you provide rather than making it about yourself. Finally, once you reach 1000 followers, add a link in your bio directing users to either an email list or a money-making opportunity.

The Importance of Starting with an Email List "I cannot emphasize enough the importance of having an email list," says Amelia. She shares her experience with one student who grew their Instagram following but didn't have an email list initially. After creating a freebie and growing their account further along with their email list, they were able to sell out coaching services through one simple email blast.

The Importance of Picking a Niche "Picking your niche" is a crucial aspect of growing on TikTok. While it may seem overemphasized, choosing a specific topic or theme for your content can help the algorithm understand and promote your videos to the right audience. Although not mandatory for success on TikTok, having a niche can enhance visibility and engagement.

Defining Your Niche "Niche" refers to a specialized segment within the market that focuses on particular products or services. To narrow down further, consider who you are creating content for within that niche. For example, instead of just fitness as an overall category, focus on at-home fitness for moms or budget-friendly home decor ideas.

Alternative Approach: Focusing On The Audience If picking one specific niche feels limiting or if you have multiple passions and interests, shift your focus towards defining who you want to reach with your content rather than what topic specifically. Identify the target audience's preferences and create content tailored to their needs and desires.

Not Choosing A Niche - Exploring Creativity And Authenticity Choosing not to pick a niche allows creative freedom in creating diverse types of content without restrictions. By experimenting with different topics like sharing personal experiences or documenting everyday moments creatively through video creation process helps discover authenticity as well as finding true passion along the way.

Creating Search Friendly and Evergreen Content Search friendly and evergreen content is not reliant on trends and can remain relevant for a long time. Examples include videos on how to grow on TikTok or recipes that are always popular. To come up with ideas, use search engines like TikTok's recommended searches or tools like Answer the Public. These types of videos should include a call to action at the end.

Incorporating Trending Content "Trending" content can help you gain views and traction but shouldn't be relied upon solely. It's important to stay updated with current trends by searching hashtags like #trendalert or following creators who share trend updates early. When using trending sounds, try to make them relevant to your niche for better success.

To organize your content effectively, create a separate account for content research and save videos into collections based on different topics. Transfer the ideas from your phone to your laptop for better productivity. Use a content calendar like Notion to brain dump ideas, add notes, schedule filming and track progress.

The length of your videos should be determined by the topic, industry, and purpose. Fitness videos perform best when they are over two minutes long to show a complete workout routine. On the other hand, smoothie bowl recipes can be condensed to around 20 seconds by showcasing ingredients and using b-roll footage. The key is to provide value and meet the educational needs of your audience.

Consistency is key for growth on social media, but there is no magic number for how often you should post. While posting twice a day every day can lead to rapid results, it may not be realistic for everyone. Instead of focusing on posting every day, think about finding a cadence that you can realistically keep up with for at least 30 days. This could be three times a week or any other schedule that works best for your lifestyle and availability.

When posting a video, it's important to use hashtags that are relevant to three key factors: the content of your video, its visual elements, and your profile. For example, if you're creating a 'day in my life' video as a YouTuber, you can use hashtags like #dayinmylife #YouTuberLife for the content aspect. In terms of visuals, if you showcase your YouTube setup or share a coffee recipe during the day-in-the-life vlog segment, using hashtags like #YouTubeSetup and #CoffeeRecipe would be appropriate. Lastly, consider including tags related to your profile such as #socialmediacoach and #contentcreator. To find relevant hashtags within your niche or industry on TikTok specifically (although this tip may not be foolproof), search for keywords associated with them and toggle over to the 'hashtags' tab.

Common Mistake: Trying to Go Viral "Trying to go viral" is a common mistake made by creators. Instead of focusing on providing value to their audience, they are obsessed with going viral every time they post. Creators should prioritize creating content that is educational, entertaining, relatable, or inspirational for their target audience.

Common Mistakes: Deleting Posts and Not Studying Analytics "Deleting posts" and "not studying analytics" are two more common mistakes made by creators. When you delete posts on platforms like Instagram or TikTok, you lose valuable data that helps categorize your account and build your online presence. It's important to let your posts live there without constantly deleting them. Additionally, it's crucial for creators to study the performance of their posts regularly. By analyzing analytics and understanding what works well and what doesn't resonate with the audience, creators can improve their content strategy over time.