Analysis of launches. How to make monthly revenue without launching I Egor Pyrikov

Live Analyses Chosen On The Spot A new format selects participants from the live broadcast instead of pre-submitted forms, inviting volunteers to drop a plus to get picked. The agenda promises a cozy, question-rich teardown vibe with clear, number-driven insights. Projects of all sizes will be examined, from small niches to major schools. Cameras and mics phase in as the room settles.

High-Growth Case Lineup And Year-End Stakes A tutoring brand that hit 45 million, an English-for-Italians project closing 8 million rubles monthly via Direct, a narrow logopedist niche earning 5–10 million on cold traffic, and a psychology school at 240 million headline the docket. These are likely the final analyses of the year as product groups fill. A hard deadline lands around the 10th, after which events pause. Those already inside continue working with the team.

Crowd Sourcing Projects With Results Up Front Volunteers share niche and recent revenue to qualify—proof first, then selection. Standouts appear: trichopigmentation that imitates hair, beauty service training, SMM, branding, and epilation. A French-language beauty education business reports about €300,000 per year. The field narrows to intimacy muscles, France, and novel hair solutions.

Focus Lands On French Beauty Education France wins the spotlight, syncing with an upcoming foreign-market case. A wave of croissants and hearts sets a playful tone. Premium program tiers with direct access are nearing closure, prompting DMs for details. Polina joins on video and audio for a deep dive.

Two Decades Of Beauty Expertise In France A 20-year offline school and a retail shop evolve into an online education brand. Instagram is the sole marketing channel in France; WhatsApp and Telegram are absent, and Facebook faded. Short evergreen courses came first and later gave way to larger flagships. Offline teaching continues via trained staff while the expert leads the online brand.

From Evergreen To Cohorted Flagships Evergreen purchases encouraged procrastination, so they were removed. Multi-week flagships with different tariffs and homework replaced them. Cohorts run seven to eight weeks and are personally led. Periodic low-cost seminars help capture cold traffic.

Strong Revenue, Rising Fatigue, Shifting Market Online revenue holds near €300,000 annually with higher net after tax optimization. By September, ten launches were already completed this year. Competition grows, trust ebbs, and warmups feel heavier. Each flagship session brings roughly €15,000–€40,000, and LTV stays exceptional: after one flagship, about 80% purchase all five.

Multi-Funnel Selling Without A System Sales run through webinars, email, code-word DMs, and evergreen flows. A “work as if with 100 clients” mindset sparked intensive one-to-one Direct outreach. Quick diagnostics and personal messages convert, but the effort is draining. What’s missing is structure and a person to organize the work.

Don’t Reset—Maximize The Proven Niche First Abandoning beauty would discard decades of authority and proof. A new positioning would restart the credibility climb. The better path is extracting max upside from existing assets before expanding. Only then should a broader expert-focused project launch.

Collapse Five Flagships Into One Or Two Consolidation sharpens positioning and creates a fresh infopoint. Audience confusion and launch fatigue recede. A single elite flagship becomes the category magnet. Fewer, stronger launches produce higher revenue per window.

Offer Profit Growth Offline And Online Promise beauty masters measurable revenue gains both in studio and online. Raise checks, activate the client base, and add digital monetization. Even skeptics of online see guaranteed offline upside. Trust grounded in years of results lifts conversions.

Replace Perpetual Launching With Planned Windows Constant selling erodes creativity and burns the list. Crafted windows enable proper warming, proof, and clarity. Precision beats volume: fewer, deeper campaigns win. The creator steps off last-minute 100-person DM sprints.

Build A Closed Funnel In Direct Run ads toward a code word or lead magnet that initiates a DM. Route into a pre-application or diagnostic consult that delivers value first. Never hard-sell the cold; qualify and sell only to the ready. The rest enter a greenhouse to warm for later.

CRM-Led Qualification And Retention Every dialogue is tracked for source, stage, and next action. Messages open strategically and progress until an outcome. Non-buyers aren’t dropped; they’re re-engaged with context. Data fidelity makes conversions repeatable and scalable.

Breakeven Monthly Ad Spend That Compounds Aim for 1:1 payback on cold traffic within the same month. Hot leads buy now while warmed actives stockpile for the next window. Super-ROI shows up at warm launch time, not day one. Scale comes from budget volume, not small ROAS multipliers.

Free The Expert From Product Execution Modular curricula, methodologists, and support roles reduce expert load. The expert redirects attention to content—Reels, YouTube, and posts. With only one or two offers, exiting day-to-day delivery becomes realistic. Strategy replaces brute-force effort.

Earn The Right To Expand With A Record Launch First, stage a standout flagship launch in the current niche. Second, establish a closed Direct system that adds monthly revenue. With both working, replicate the machinery into the new positioning. Practice where trust is highest, then widen.

International Proof Of Concept An English school for Italians implemented the method and reached about €80,000 per month in closed Direct sales. Previously, revenue hovered near €8,000 monthly. The change produced a tenfold jump. Similar mechanics are poised to surprise French audiences as well.

What Closed Sales Really Mean Lead-by-lead handling replaces broadcast pitching. Scripts, timings, and stage moves adapt per person. The sale arrives at the right moment rather than via blanket offers. Nuance-heavy execution delivers outsized gains.

Scaling Across Any Audience Size Small, trusting niches often outperform saturated spaces with this framework. Massive inbound requires managers, intake limits, and stricter routing. The core logic remains unchanged. More volume simply adds orchestration layers.

Infrastructure That Makes It Work CRM pipelines, dialogue templates, timing rules, and analytics form the engine. Building it solo is complex; packaged frameworks speed rollout. Templates cover dialogues, content triggers, and reactivation sequences. Hiring pipelines provide roles from producers to copywriters.

Localizing Operations For Foreign Markets Bilingual assistants or students in-country bridge language gaps. Translation tools draft, humans refine tone and nuance. Hands-on guidance tunes first messages, timings, and scripts. The model has already run beyond Russian-language markets.

Why A Club Is Risky Too Soon Most memberships wither within six months without a large, warm base. Flagship-led growth funds reinvestment and builds actives. Launching a club prematurely drains energy and disappoints loyalists. Ending a failed club is far harder than relaunching a flagship.

The Flagship-First Path To A Healthy Club Sell the strong offer repeatedly while reinvesting to grow actives. After extensive warmup and objection handling, present the same value as a club. Conversions rise because groundwork is complete. Without that base, clubs stagnate with tiny member counts.

Traffic Philosophy That Enables Scale The target isn’t x10 ROAS; it’s big-budget breakeven that stockpiles demand. Spending €10,000 can yield thousands of DMs with the right offer and targeting. Hot buyers cover cost while the rest compound future revenue. Analytical routing ensures no lead is wasted.

Human Side—Drive, Anxiety, And Community Ambition collides with exhaustion as markets shift and trust declines. The plan prioritizes leverage over grind, making growth feel possible again. Lighthearted support—croissants and hearts—keeps morale high. Structure replaces anxiety with resolve.

Deadlines And Access Windows These are likely the final analyses of the year as product groups fill. A last enrollment window approaches, after which only minimal tiers remain. Interested participants are urged to request details via DM. Work continues inside with the team.

Rolling Into More Big Cases And Key Takeaways Upcoming deep-dives include a tutoring business at 45 million, logopedists earning 5–10 million on cold traffic, and a psychology school at 240 million. Attendees distill lessons: consolidate offers, plan strong windows, and aim for 1:1 monthly traffic payback. Build a robust Direct “AutoVAZ” to process every lead. Momentum carries into the foreign-market case next.

Get the product details: send 'Anketa' in Direct or Telegram To get the product details, send 'Anketa' in Direct or Telegram to receive the video explainer. Kamil is confirmed ready and joins the call. The audience rallies with supportive reactions as the case segment begins.

A street encounter uncovers a 33M launch on a minimal plan A chance street meeting with a guy walking his dog later revealed a 33M‑rub launch done while staying on the minimal plan. At first he shrugged it off as 'normal' before disclosing the figure, which could be even higher by the final count. The joke became that the dog would be well fed, and a seasoned expert was invited to share what broke the ceiling.

Skepticism, small bet, and growth without cold ads Joining came only after resisting for a long time and getting burned by a pricier program elsewhere. Expectations were modest on the minimal 'viewer' tariff, with prior launches stuck at 10–14M and a strong fear of cold traffic spend. The goal was to grow without paid cold ads, which worked: 40,000 followers were added to the school’s commercial Instagram, and the Telegram audience also grew over eight months with zero ad spend.

Expanding the audience unlocked growth The audience spans schoolteachers, tutors, and students in pedagogy or philology who want to start teaching. The initial product served practicing tutors seeking higher income via check growth, groups, and online schools. Broadening to include teaching methodology and psychology attracted aspiring tutors; roughly 20% of the latest cohort had not yet taught, catalyzing growth.

Selling through crisis with multiple sales windows With crisis conditions across markets, selling became harder as students paid less. The response was to replace a single sales window with six or seven staggered windows. Prospects who skipped early windows later converted in the fifth, sixth, or seventh, lifting total revenue.

Two Direct tactics that lifted open and reply rates Switching from plain messages to personalized photo messages sharply increased opens and replies by making reminders feel tailored. Collecting 'pluses' for breakdowns, podcasts, and useful lectures concentrated the audience in Direct. From there, sequencing through multiple windows did the heavy lifting on conversions.

Activating silent viewers to grow a working base Free materials captured both targeted users and sleepers who never attend webinars or write first. A single plus put a person into the working pipeline for analyses, lead magnets, diagnostics, and more. That base expansion powered later windows and kept the funnel moving.

Results come from deep understanding and tiny details Breakthroughs came from deep understanding rather than just tools or templates. Offers must capture the whole segment instead of narrowing into a tiny promise that kills response. Minute choices—even the placement of an emoji—change reply conversion, so getting it right first matters more than trial and error in a crisis market.

A content machine that fuels the funnel A content machine published 120 Reels, 120 TikToks, and 120 YouTube Shorts every month. All flows ran through subscription checks into structured funnels. The system tied content to Direct and windows so growth ran on rails.

Minimal plan now with feedback and realistic ROI math The minimal tariff now includes feedback and a group channel. Across three months, breaking even typically takes about seven sales, with no guarantees offered. The case for trying remains strong when growth is the objective.

An Italian language school breaks the DM ceiling A polyglot expert sells English and German to Italians with a €397 average ticket, a product 'for oneself' rather than about income. Launches had reached €100,000, yet Direct rarely topped €15,000. After implementing the system, the first month hit €53,000 via Direct and scaled to €93,000.

Complexity across languages, simplified by structure Multiple blogs, two languages, and numerous SKUs in Italian created a tangle at the start. Structure clarified where DM revenue should come from, including entries like level‑based diagnostics. Early confusion gave way to a repeatable map for Direct.

Mentors act as co‑producers, not curators Mentors functioned as co‑producers: refining offers, translating messages, reviewing presentations, and fixing scripts. Emil, for example, localized Direct in Italian and tuned the offer. Experts already have strong projects and earnings and are selected before joining to ensure results.

The 'line' that lets non‑salespeople sell Rather than treating reach like a single chat, the process assumed many simultaneous dialogues. A standardized messaging line allowed even non‑salespeople to run conversations effectively. Once the line existed, limited Italian speakers no longer constrained growth.

Recurring DM revenue without burning the base The pipeline raised efficiency on the existing base without burning it with constant launches. Payroll gets covered in two days, providing safety and calm. A team of 13 sustains the rhythm despite European taxes, including 22% VAT embedded in prices.

Lean Direct team, fast payback, clear KPIs Two managers handle WhatsApp, two take Instagram, and two work the German blog, rotating in two‑on‑two‑off shifts. Cross‑posting to Facebook adds another lead stream. With personal and team KPIs, the unit pays itself back in a day.

Stop waiting for 'later'; action creates the money Waiting 'until later' often masks 'no money,' yet funding appeared only after stepping in. Respected producers unanimously pointed toward this program, tipping the decision. The learning format is action‑first: get directives, implement now, and bring questions after doing.

Limited slots and deliberate mentor matching Capacity is limited because high‑level guidance cannot be scaled to hundreds at once. Groups start weekly, each matched with an expert who knows the niche and fits the team’s style. Entry includes frank screening for adequacy and a hands‑on plan tailored to the case.

Producers launching themselves gain a needed push Producers who have helped experts for years often stall on their own brands. If it hasn’t happened in three years, odds are slim without external push. This product supplies the complete schema and momentum while focusing purely on results, not mindset.

Building in a narrow niche beats chasing hype Choosing depth over hype, Ksyusha built in the narrow logopedics niche from scratch. Systematic long‑term work, not lucky spikes, produced outcomes better than most. She now brings that rigor back into the program as an expert.

Finding experts via a repeatable search method An expert‑search method yielded partnerships first with a 500k‑follower creator, then with a better‑fit project shaped by working principles. Reusing the same method later produced a durable collaboration with strong results. The lesson on finding experts is being updated for even sharper guidance.

Forecastable launches through decomposition The missing piece was predictability: decomposition and metrics turned stress into clarity. From roughly 1M previously, the first post‑training launch reached 4M while matching the plan 100%. Knowing numbers at each funnel stage made both planning and delivery reliable.

The quiet power of narrow‑niche compounding Narrow niches rarely explode, but they compound. Each launch added 500k–1M, the steady 'grain by grain' pattern that ultimately adds up. Producers in tight niches gravitate to this approach because it feels straightforward and controllable.

Current numbers and seasonal highs Current snapshots show 16,713 in the logopedics project and 7,707 in a second school. Summer totaled 53M, and September alone produced 25M. Cold funnels feed the base, where ongoing monetization continues.

From backbone to scale in cold traffic The path was spine first—product, offers, positioning—then scale. Only after small validated wins did cold growth begin, using RSYA ads, auto‑funnels, and long‑term contractors. Cold audiences who had never seen the expert converted first, then joined the base for future offers.

Cold‑grade tech makes organic convert like paid A second project hit 7,707 solely from Reels traffic. Channeling free audiences through cold‑grade sequences made organic convert like paid. Treating free leads as if they cost money enforced the rigor that drives higher revenue.

Three non‑negotiables for scaling Three imperatives anchored scaling. First, sharpen product marketing—offer, learning promise, and the concrete problem solved—validated by customer development. Second, track the client path and conversions from 100 leads to expected paid orders. Third, build and manage a sales department instead of relying on opaque outsourced teams.

Practical environment, clear next step, and bigger cases ahead The environment is practical and immediate, placing you among peers who raise the bar. To understand the product and get a concrete plan, send 'Anketa' in Direct or Telegram to receive the video. Larger cases follow, including a 240M‑per‑year project.

Make Producer–Sales Collaboration Measurable and Blameless A practical framework makes producer–sales collaboration effective and predictable, removing the escape hatch of blaming a “bad product.” Clear roles and shared metrics prevent finger‑pointing and force joint problem‑solving. Accountability and structure turn sales interactions into a reliable system.

Hire, Train, and Align Sales on the Product Internal sales teams are built deliberately with careful hiring and deep product education. Attention to teaching sales about the offer becomes a primary growth lever. Tight alignment on value raises consistency and closes skill gaps across the team.

Keep the Funnel Simple and Crystal‑Clear Audiences think in clips, so the simpler the guided path, the higher the results. Use a clean, understandable funnel without gimmicks or reinvention. Strong selling events—thorough analyses or high‑quality webinars—plug directly into this path.

Run the Business by the Numbers Narratives are treated as noise; only the inflow and outflow of leads and sales matter. Expected performance in cold traffic, funnel efficiency, and paid‑traffic marginality are set in advance. Team and expert resource costs are tracked even when traffic underperforms.

Win Small Niches with Precise Offers and Relentless Touches The logoped niche is limited yet lucrative: an average check around 65,000 rubles, with purchases most often at 75,000, then 100,000, and further at 50–60,000. Selling only to logopeds, defectologists, and early‑development teachers works because the offer fits needs so well it’s hard not to buy. Competitors make two to three touches and charge three times less, while “Mama Logoped” compounds endless touchpoints and still wins.

Start with Trust—Family as the First Team The school began as a family venture, with a sister as expert and later a brother involved. Big influencers felt out of reach at first, so the closest circle became the launchpad. Five years of steady work followed, later adding hired experts on adjacent topics.

Master the Core, Then Add Adjacent Niches First, learn to sell the product that already works. Then expand to an adjacent field—teaching logopeds led naturally to neuropsychology—by hiring a specialist on a modest salary backed by brand and base. A launch to the existing base added roughly eight million, proving the power of adjacency.

Choose Stability and Plan for Years Long‑term design ensures durability; the logoped school is slated to run 7–10 more years and weather crises. Security matters more than hype, so quiet, steady niches beat volatile trends. Predictable systems make multi‑year planning comfortable and safe.

Managers, Community, and Compounded Help A 60‑year‑old participant engaged with a manager almost daily for a year before deciding, showing the value of patient touchpoints. Entering the product places you among people who share contacts and practical advice. Admitting not knowing everything keeps learning open and progress steady.

Action Now Beats a Perfect Later Waiting a year changes nothing; procrastination amplifies doubt and seeks negative proof. Outcomes follow decisions and consistent work, including showing up live and doing all assigned steps. Discipline enables a lifestyle of working about two hours a day without burnout.

Real Results Over Manufactured Hype Genuine outcomes confirm impact, like 17 million in revenue from a single school. This is not staged advertising but the consequence of solid systems and action. Pride comes from real influence and measurable value, not paid testimonials.

Evolving Product, Limited Seats Capacity is finite, and access is selective. The product has advanced far beyond last year, adding more hands‑on help, direct contacts, and clearer guidance. The current experience differs from the past like economy versus first class, informed by dozens of measured client journeys.

Systems Trump “Mindset” Fashion Selling mindset fixes may promise more, but inflated claims don’t deliver. Sequential, system‑driven actions remain the non‑negotiable path to results. This approach predated the mindset trend and proved sturdier and more repeatable.

Don’t Bet on “Next Time” Many from the last base have since closed, vanished, or hit cash gaps. Today’s risks are offset by split payments, multiple tariffs, and varied vectors, making the current offer hard to beat. Before asking “when next time,” consider whether it will truly be better for you later.

One Effective Move Can Change Trajectory Parallel learning is fine because even a single implemented action can shift results. A major current case demonstrates what works right now in the market. Fresh, relevant outcomes matter more than decade‑old playbooks.

From Near Exit to 250 Million in a Year After years inside the ecosystem and a near‑exit in 2023, mentorship ignited a new push. An investment school reached about 60 million annually, while a women’s self‑development school grew from 50 million in 2023 to 250 million in 2024. The project entered the top 1% on GetCourse at these volumes.

Model the Best and Build a Content Factory The mastergroup’s core advantage is seeing larger reference schools and adapting their tools. A content factory drove growth: Instagram grew from 50,000 to 450,000, YouTube from zero to 260,000, and VK to nearly 40,000, with TikTok and more. Two short‑form videos were posted daily for two years, supported by YouTube, podcasts, and interviews.

Focus on the Flagship, Layer Higher Tiers Resist scattering into clubs or many small products; run three flagship launches yearly with a 50,000‑ruble average check. Add a fourth launch for a second‑stage flagship aimed at profession. Higher‑tier products with personal expert touch now contribute about 40% of revenue while the flagship remains the base.

Expand Sales Windows Inside Each Launch A single warm webinar no longer suffices. Combine a masterclass, post‑masterclass warm‑up streams that sell, and a trial period that sells to multiply conversion moments. This multi‑window system expanded further this year to increase reliability.

Role Models Provide Strategy; Diagnostics Close the Gap Large gains came from knowing exactly where to go by observing proven schools in the ecosystem. In soft niches, paid masterclasses work best by selling awareness of a problem rather than promising an outcome. Diagnostics‑led closing adds structure and lift to conversions.

Scale Paid Masterclasses Without Misframing Despite a hard year, pace improved, with 250 reached in nine months. A test sold 12,000 seats at 990 rubles and produced a 90‑million launch, but framing it as a standalone solution caused issues. The primary values are qualified leads and higher attendance from paying audiences.

Pair Free and Paid, Then Close Before Warm Launch Offer both free and paid masterclass tariffs to secure volume and intent. The paid tier bundles a diagnostic session and an immediate discount toward the main product, signaling higher readiness. A diagnostics unit generated about 22 million in September before the warm launch, covering traffic and team costs.

Diagnostics‑Driven Closures Power Soft Niches Profitable masterclasses require dozens of precise steps across tech and human follow‑up. In soft niches, diagnostics can drive nearly all revenue outside the masterclass itself. High‑quality diagnostics can be run by trained staff beyond the main expert or classic hard‑sellers.

Stay Inside a Living System of Non‑Template Solutions Long‑term participation ensures access to non‑linear combinations that work now, not stale templates. The product updates continuously by bringing in operators who are currently executing at scale. Participants become contributors, leading workshops on the exact systems they run.

Cross‑Project Braintrust Accelerates Gains Multiple 200+ million projects iterate together, sharing micro‑optimizations such as SMS timing to raise show‑up and sales. Dozens of small improvements assemble into a robust infrastructure for any stage of audience size. Old mechanisms have stopped working, so rebuilding is required.

Hold Course on Flagship Launches Despite Trends The lure of clubs was strong, yet the plan stayed fixed on three flagships and then a fourth. This focus created an anchor of certainty amid turbulence. Sticking to the strategy proved right and preserved momentum.

Use the Knowledge Base Like a Constructor and Execute The largest knowledge base and project roster make finding a role model and clear strategy almost guaranteed. Paying creates the commitment pressure to recoup by implementation. Assemble your configuration—funnel, internal sales, sales windows, and yearly plan—decompose, and execute, because the industry has shifted and solo efforts rarely suffice now.

Qualify In, Move Fast, and Prepare for Deferred Demand The immediate aim is survival and growth readiness during turbulence, so deferred demand can later lift those prepared. Slots are limited, entry requires a qualification call, and later entry reduces access to top experts featured today. Use the “kamen” code word in direct messages to ask a question, and join before groups fill.